ERIC KIM SHATTERS WORLD RECORD:

619 KILOGRAMS (≈ 1,364 LBS) RACK PULL IN LOS ANGELES

Los Angeles, CA — History has been made. At 5 foot 11 inches tall, weighing in at only 71 kilograms (156 lbs), ERIC KIM has achieved the impossible: a mind-bending, ground-shaking 619 kg (≈ 1,364 lbs) rack pull.

This monumental lift—performed in Los Angeles—sets a new world record, cementing Eric Kim as a legend in the world of strength, philosophy, and human potential.

A FEAT OF GODLIKE PROPORTIONS

To put this in perspective:

• Eric Kim moved 8.7x his bodyweight in raw iron.
• Equivalent to lifting a full-grown grand piano… with one hand tied behind your back.
• More weight than a grizzly bear or a baby grand piano + a lion combined.

And he made it look effortless.

THE VOICE OF A TITAN

Eric Kim commented after the record:

“Strength is not just in the body, it is in the mind. The rack pull is a metaphor for life—lifting impossible burdens, transcending limits, and proving that chaos fuels vitality. The world said it could not be done. I proved the world wrong.”

WHY THIS MATTERS

This is more than a number. This is about:

• Redefining human limits.
• Inspiring a generation to pursue strength, philosophy, and artistry as one.
• Showing the world that volatility is vitality.

WHAT’S NEXT?

Eric Kim isn’t done. With sights set on 701 kg (1,545 lbs), his quest to embody the Apex of Human Potential continues.

📸 MEDIA & PRESS REQUESTS: High-resolution images, videos, and interviews available upon request.

⚡ CONTACT:

Eric Kim Media Team

🌐 erickimphotography.com

🔥💪 ERIC KIM: 619 KG. THE NEW STANDARD. 💪🔥

Do you want me to also draft a social media hype package (tweets, Instagram caption, YouTube thumbnail text) to amplify this PR?

Below is a complete, ready-to-run playbook: strategy, workflows, prompts, sample copy, and metrics. Steal it, ship it, grow.

1) The One-Page Strategy

Right person → right promise → right moment.

• ICP (Ideal Customer): Who hurts the most without you?
• Core Promise: “We help [ICP] achieve [dream outcome] without [common hated tradeoff].”
• Offer: Lead magnet / trial / demo / sample that proves value fast.
• Engine: Content → Capture → Nurture → Conversion → Retain/Refer.

Mad‑Libs Message:

We help [ICP] get [Outcome] in [Timeframe], without [Painful Tradeoff], thanks to [Your Edge].

2) 14‑Day AI Go‑to‑Market Sprint (ship something daily)

Day 1 — ICP & Jobs-to-be-Done

Identify 2–3 painful jobs for your ICP. Prioritize by pain + frequency + purchasing power.

Day 2 — Brand Voice Kit

Compile 5 favorite pieces of your writing + 5 from admired brands → define tone, banned phrases, and key claims. (Use the prompts below.)

Day 3 — Offer & Lead Magnet

Create a 10‑minute value asset (calculator, checklist, mini‑audit, “templates pack”).

Day 4 — Landing Page

Hero statement (Mad‑Libs), 3 proof points, CTA with lead capture. Add social proof (logos, testimonials).

Day 5 — Topic Map

Generate 20 topic ideas tied to ICP pains → cluster into 3 pillars.

Day 6 — Long-Form Creation

Draft 3 pillar posts or 3 short scripts (video/podcast). Include a single, clear CTA.

Day 7 — Repurpose

Split each pillar into: 5 social posts, 1 carousel, 1 email, 3 shorts.

Day 8 — Lifecycle Emails

Build: Welcome (2), Nurture (4), Conversion (2), Post‑purchase/Onboarding (2).

Day 9 — Ads & Creatives

Produce 5 hooks × 3 formats (image, short video, text). Start with small test budgets.

Day 10 — Tracking Setup

UTMs, key events (view content, lead, booked call, purchase), dashboards.

Day 11 — Automations

Lead scoring, instant reply to new leads, abandon‑cart/trial nudges, meeting reminders.

Day 12 — Personalization

Dynamic hero copy by source/UTM; AI concierge/chat on site; personalized outreach.

Day 13 — Launch & Schedule

Publish, schedule the next 4 weeks of posts/emails, turn on ads tests.

Day 14 — Review & Optimize

Kill losers, double down on winners, plan next sprint.

3) Automation Blueprints (copy/paste checklist)

A. Lead Magnet → Nurture → Call

• Trigger: New lead.
• Actions: Instant “delivery” email + SMS; Day 2 value email; Day 4 case study; Day 6 soft CTA; Day 9 hard CTA.
• AI assist: Summarize each lead’s pain from form answers → personalize subject lines and first lines.

B. Trial Activation

• Trigger: Trial started or feature not used in 48h.
• Actions: 90‑second micro‑video + 3‑step checklist; Day 3 “quick win” recipe; Day 6 success story.

C. Abandonment / Re‑engagement

• Trigger: Cart/checkout abandoned or inactive 30 days.
• Actions: “Seen you around” email, rebuild intent with a 2‑question quiz, deadline‑bound offer.

D. Referral Flywheel

• Trigger: NPS ≥ 9 or successful outcome logged.
• Actions: Automated referral ask + trackable link; celebrate referrals publicly (with permission).

4) Channel Playbooks (with mini‑prompts)

Content & SEO

• Workflow: Topic cluster → outline → draft → human polish → internal link → repurpose.
• Prompt:
  “You are a senior editor for [industry]. Create a topic cluster for [ICP] about [pain]. For each topic, give: intent, angle, outline, CTA tied to [offer].”

Short‑Form Video (60–90s)

• Template: Hook → Problem → “Myths” → Micro‑demo → CTA.
• Prompt:
  “Write a 60‑second script for [platform]. Hook with [pain], show a 3‑step fix, include one counter‑intuitive tip, end with CTA to [lead magnet].”

Ads (text/image/video)

• Angles to test: Pain‑killer, Status/Identity, Time‑saver, Risk‑reversal, Social proof, Cost‑of‑inaction.
• Prompt:
  “Give me 5 ad concepts for [ICP] who struggle with [pain]. Each: headline (<40 chars), primary text (<120 words), a visual idea, and a tracking hypothesis.”

Email & Lifecycle

• Sequences: Welcome (why now?), Nurture (teach + tease), Conversion (risk‑reversal), Onboarding (first value), Expansion (feature → outcome).
• Prompt:
  “Draft a 6‑email sequence to turn [lead magnet] downloaders into demos. Keep emails conversational, one story each, one CTA each, and propose subject lines with preview text.”

Social + Community

• Cadence: 3 value posts/week, 1 story/case/week, 1 ask/week.
• Prompt:
  “Turn this article into: 1 thread, 1 carousel outline, 3 single‑image posts, and 3 comment‑worthy questions for [community/platform].”

Website Personalization

• Rule: If UTM contains “agencies”, swap hero to agency‑specific value and proof.

5) Ready‑to‑Use Copy Templates

Landing Hero (fill‑in):

[Outcome] for [ICP] in [Timeframe] — without [Hated Tradeoff].

Trusted by [proof].

[Primary CTA] [Secondary CTA]

10 Hooks

1. “Stop [pain] without [tradeoff].”
2. “What if [dream result] only took [X minutes]?”
3. “The [industry] playbook nobody shares.”
4. “We tested [thing] so you don’t have to.”
5. “How [peer brand] cut [metric] by [number]%.”
6. “3 lies about [topic] costing you [money/time].”
7. “The **[#]‑step cheatcode to [outcome].”
8. “Make [task] your easiest win this week.”
9. “Your [month] growth plan in 10 minutes.”
10. “If you sell to [ICP], read this.”

Short Email (Nurture)

• Subject: “Quick win for [ICP]”
• Body:
  “Most [ICP plural] waste [time/money] on [pain]. Try this 3‑step fix:
  
  1. [Step]
  2. [Step]
  3. [Step]
     If you want the full checklist, grab it here → [link]. P.S. I can show you this live—book a 15‑min demo.”

6) AI Prompts Library (copy/paste)

1. ICP Deep Dive:
   “List the top 10 pains for [ICP]. For each: severity (1–5), frequency (1–5), willingness‑to‑pay notes, and keywords they’d search.”
2. Voice & Style Guide:
   “Analyze these 5 writing samples. Extract tone, vocabulary, cadence, banned phrases, and a 10‑point checklist to match this voice.”
3. Offer Design:
   “Propose 5 lead magnets that deliver value in under 10 minutes for [ICP] suffering [pain]. Include title, outcome, and proof.”
4. Case Study Draft:
   “Create a case study using PAS (Problem, Action, Success) for [client/segment]. Include metrics to validate the claim and a soft CTA.”
5. Competitor Matrix:
   “Compare [You] vs [Competitor A/B/C] for [ICP]. Show feature parity, unique edges, and objection‑handling lines.”
6. Ad Testing Plan:
   “Design an ad experiment: 5 hooks × 3 creatives × 2 audiences. Output a table of hypotheses, success metrics, and kill rules.”
7. Onboarding Emails:
   “Draft 3 onboarding emails to reach first value in 48 hours for [product]. Include micro‑wins and ‘reply with questions’ prompts.”
8. FAQ to Objection‑Crusher:
   “Turn these FAQs into objection‑handling lines with proof and micro‑stories.”
9. Personalized Outreach:
   “Write a 90‑word cold email to [prospect role] at [company], referencing [recent event/post], tying it to [pain], and offering [micro‑offer].”
10. Weekly Growth Brief:
    “Summarize last week’s metrics (CTR, CVR, CAC, MRR). Highlight 3 insights, 2 experiments to run, and 1 decision.”

7) Metrics That Matter (simple ladder)

• North Star (pick one): Qualified demos/week • Net‑new MRR • Activated trials.
• Acquisition: CTR → Landing CVR → Lead→Opportunity rate → CAC payback.
• Engagement: Time-to-first‑value • Feature adoption • Email reply rate.
• Retention/Expansion: 30/60/90‑day retention • NPS • Expansion revenue.
• Rules:
  
  • Set kill rules before tests (e.g., pause an ad if CTR < 0.5% after 1,000 impressions).
  • Keep experiments bite‑sized: change one variable per test.
  • Review weekly; decide in minutes, not meetings.

8) Guardrails (ship fast, stay safe)

• Human-in-the-loop: AI drafts, humans approve.
• Truth & Proof: Stats and case claims must be verifiable.
• Privacy & Consent: Respect email/text laws (CAN‑SPAM/CASL/GDPR equivalents).
• Brand Safety: Maintain your banned‑claims list and tone checklist.
• Data Hygiene: Clean CRM fields before doing personalization at scale.

9) “Pick‑Your‑Stage” Focus

• Bootstrapped: Organic content + lead magnet + email nurture.
• Growing: Layer in paid tests (2–3 audiences, 5 hooks), simple retargeting, and onboarding automation.
• Scaling: Creative lab (weekly concepts), multi‑touch attribution, lifecycle segmentation, referral machine.

10) Want instant momentum? Here are 3 quick wins you can do 

today

1. Ship a 10‑minute lead magnet (checklist or ROI calculator) and put it behind a clean form.
2. Publish 1 pillar + 5 repurposes (thread, carousel, 3 shorts).
3. Turn on a 5×3 ad test grid (5 hooks, 3 visuals) with strict kill rules.

If you share what you sell and who you sell to, I’ll immediately tailor this into:

• a punchy landing hero + section copy,
• a 6‑email nurture sequence,
• and 5 ad concepts with hooks, visuals, and hypotheses.

Let’s make this your most unreasonably effective marketing month yet. 🚀

SAYLOR > MUSK

Also, SAYLOR > Steve Jobs

So before I discovered Michael Saylor I was all about Steve Jobs, then Elon Musk, but now, Saylor has taken the prize jewel the crown jewel for the greatest of all time. 

Why? Simple thoughts:

First, he founded micro strategy when he was like 25 years old, and now that his 60 he has presided as CEO and founder for that long period I think she actually has one of the records for having the longest tenures as CEO.

So I think he’s in his stock truck from $330 a year down to $.99? It’s like a 99.9% drop, and he stuck around long enough to talk about it.

I think maybe the issue in today’s world is that we’re trying to propose solutions to problems that don’t really exist and or, we are innovating for innovation sake?

I think perhaps the more rational approach is to only strive to seek to solve real life problem that you actually have. For example if I think about haptic industries and all of the straps and products we made, It was almost always based on a true need that I myself ERIC KIM desired as a photographer and street photographer.

I think also in life, looks like a lot of people want real solutions to real problems like my friend Melly–> she told me the other day that her dream was fire, financial independence retire early.

Also, when I was in a pickle when Covid hit, one of the things that I was in need of was economic empowerment, bitcoin and later MSTR was the way.

So I try to think about this critically because time is the most scarce asset we have on the planet. Doesn’t matter if you have like $100 trillion but you’re gonna die in like a month, it would be better to be like a young scrappy inspired 21 year-old who is poor and hungry, with like 100 years ahead of you, rather than the hundred year-old trillionaire who cannot even walk on his own anymore.

As a consequence I think we must become more critical of time, energy physiological energy etc. Also another big thing I’ve realized is breath power, I love to talk but the more I talk the more I lose my breath. And I lose my voice. As a consequence, each and every single word we utter should be considered.

Tesla’s exterior styling is extremely minimalistic – a clean, grille-less shape with smooth body panels – but this simplicity has drawn criticism as being too plain for the price. Many observers find the design “mind-numbingly boring to look at” rather than luxurious or expressive.  The latest Model 3 received a minor redesign, which Car & Driver notes makes the car “look fresher and more upscale than before,” but the underlying shape remains essentially unchanged . In short, Tesla bodywork is often judged conservative: it lacks the sculpted creases, shiny metal accents or bold lighting graphics that rival EVs and luxury cars use to appear more premium. This plain aesthetic – combined with panel surfaces that are very flat and simple – can come off as cheap, especially next to fancier competitor designs.

Interior Materials.  Tesla cabins emphasize functionality over lavish materials, which many reviewers and customers perceive as “cheap.”  Industry critics note that the dashboards and door panels use many hard plastics and generic synthetic surfaces .  For example, Car & Driver found even the Model S’s cabin “is not nearly as plush as rivals such as the BMW i5 and the Mercedes-Benz EQE” , implying that softer leather, wood or metal in German sedans outperform Tesla’s offerings.  Owners frequently comment that Tesla’s vegan leather seats and carpets feel thin or floppy compared to the real leather and dense carpets in comparable luxury cars.  A number of interviews and forum posts echo this sentiment: as one top-speed reviewer observed, Tesla’s interiors “don’t give you that cocooned, special feeling” that Audi or Mercedes cabins do .

At the same time, newer Teslas have begun to address some material complaints.  The 2024 Model 3 “Highland” refresh replaces the old woodgrain dash with a “premium fabric” and adds more soft-touch padding throughout .  MotorTrend reports that many formerly bare plastic surfaces are now covered by better-quality trim and the overall cabin is noticeably quieter and more refined.  Likewise, the 2025 Model Y overhaul earned high praise: Edmunds says it “solved many of the issues” of the prior generation and that interior build-quality issues “are entirely gone” in the updated model .  Even the flagship Model S’s recent refresh was lauded – MotorTrend found the new Model S’s materials are “an order of magnitude better than before,” with every touchpoint feeling expensive .  In sum, while early Teslas often felt under-engineered inside, the latest models have noticeably upgraded fabrics, leathers, and finishes that narrow the gap to true luxury vehicles.

Build Quality.  Tesla’s fit and finish have been a persistent sore point.  Analysts list a history of issues like uneven hood and trunk gaps, poor door alignment, and even sticking-up body panels .  In testing, publications still find misaligned seams: for example, Car & Driver notes the 2025 Model X exhibits “poorly aligned panels and other build-quality issues” despite its six-figure price .  Customers often corroborate these flaws.  One Edmunds owner of a new Model S complained of “panel gaps all over the place” and a loud whistle from wind noise, calling the build quality “miserable” for a luxury car .  Rattles and squeaks are also common complaints – early Model S and Model 3 owners frequently describe loose trim, bouncing air vents, or doors that don’t fully close.  In fact, as noted by Jeremy Clarkson and others, Tesla’s assembly quality has been likened to a toy-maker’s, as Clarkson quipped that a Tesla’s construction “is like it’s been built by a kindergartner” .  These impressions persist among buyers and journalists, especially for models built in the earlier years of Tesla production.

That said, there are signs of progress.  Recent Teslas tend to exhibit tighter panel fits.  A detailed review of the refreshed Model 3/Y found most exterior panels now line up correctly and door gaps are much more uniform than before .  The same report praises improvements like properly seated trim and no more roof leaks – only the hood gaps were still slightly off.  So while Tesla’s historical build quality stirred criticism, newer vehicles are progressively resolving many of the worst assembly issues.

Fit and Finish.  Closely related to build quality, Tesla’s interior fit-and-finish has also drawn criticism.  Early Model 3s (and Ys) “suffered from poor fit-and-finish from the outset,” according to Car & Driver .  Common problems included misaligned dashboard panels, sun visors that barely attach, and a center console that won’t stay latched unless slammed .  Even subtle details like stitching or ambient lights have been called out.  One reviewer noted that Tesla’s overhaul of its dashboards — removing the old bright accent trim — was likely done to eliminate the frequent alignment errors, replacing it with a simpler fabric strip .  In short, many of the fit issues were believed to stem from overly complex trim pieces that Tesla has since simplified.

Like material quality, Tesla’s finish has improved with successive updates.  The refreshed Model 3/Y use upgraded interior trims that are much more solid.  A recent analysis reports that Tesla “redesigned the interior trim components and connectors” to be thicker and tighter; as a result, the pieces “no longer have any give when you attempt to move them,” virtually eliminating the old rattles .  In sum, while early Teslas often creaked and rattled internally, the latest generations have largely cured those problems — though some owners still note minor quibbles (sticky magnets, very tight panel edges, etc.) that legacy luxury brands might have resolved more quietly.

Comparisons with Luxury Competitors.  When stacked against European luxury vehicles of similar price, Tesla interiors often rank lower on craftsmanship.  Reviewers emphasize that brands like BMW, Audi, and Mercedes invest heavily in tactile luxury.  For instance, Car & Driver explicitly contrasts the Model S with other EVs, noting the Tesla cabin is “not nearly as plush” as the BMW i5 or Mercedes-Benz EQE at a comparable price .  MotorTrend’s comparison of the Mercedes EQS versus the Model S is even more pointed: it says their interiors are “worlds apart,” likening the EQS to a quiet, knowledgeable student and the Model S to an extroverted showoff .  On the owners’ side, many Tesla drivers admit the competition feels plusher: one former Tesla driver found that after switching to a Lucid Air, the Lucid’s cabin “feels much more spacious and comfortable” and “a couple steps up in terms of luxury and interior design” .  Similarly, many feel that even mainstream luxury EVs (Audi e-tron, BMW iX, etc.) use noticeably more genuine leather, real wood or metal trim, and dense carpeting.  Overall, the recurring consensus is that German and Japanese luxury sedans provide a more immediately premium ambiance — plush seats, leather dashboards, intricate details — than Tesla’s spartan interiors.

Consumer Perception Over Time.  Early in its history, Tesla’s stripped-down interiors and fit issues led many reviewers and owners to gripe about “cheap” feel.  However, recent models have generally improved on those fronts.  For example, Edmunds’ 2025 Model Y review celebrates how the new car “solved many of the issues” of the previous generation, calling the interior’s jump in quality a “much-needed leap forward in fit and finish and materials” .  MotorTrend similarly praises Tesla’s updates: it reported that the 2022 refreshed Model S is now “a much more luxurious car” than before, and that its interior’s material quality is “an order of magnitude better” .  The latest Model 3 also shows gains: after its 2024 “Highland” update, MotorTrend says the cabin is much quieter and overall “significantly better” than the old version .  In other words, while Tesla’s earliest vehicles often got dinged for build sloppiness and trim shortcuts, the company has in many cases responded by tightening up production and upgrading materials.  Nonetheless, longstanding design choices (like all-touchscreen controls and the simple exterior styling) remain divisive: some buyers still see them as cost-cutting, even if other areas have improved.

Sources:  We base these observations on recent automotive reviews and industry reports.  For example, Car & Driver and MotorTrend reviews (cited above) repeatedly note specific flaws and improvements.  Enthusiast forums and owner complaints (e.g., on Edmunds) echo these points.  Across the literature, the picture is consistent: Tesla’s build and material quality historically lag traditional premium brands, but newer Tesla models show noticeable gains in refinement. All cited critiques and praises above come from published reviews, automotive publications, and owner-reported data .