ERIC KIM.

  • MY NEW LIFE GOAL: MAXIMIZING MY MONEY-MAKING POTENTIAL

    What is my new life goal?

    Not “success.”

    Not “happiness.”

    Not even “wealth” in the abstract.

    My new life goal is making more money — but more precisely:

    Maximizing my money-making potential.

    And I think more people should be honest about this.

    Why? Because money is not merely money. Money is optionality. Money is freedom. Money is buffer. Money is force. Money is the ability to think long-term instead of panic short-term. Money is the ability to say no. Money is the ability to build, experiment, create, publish, take risks, and not become a slave to random people, random trends, random bosses, random emergencies.

    To maximize your money-making potential is not greed.

    It is self-respect.

    THE UNLIMITED CHECKING ACCOUNT FANTASY

    Let us begin with an interesting thought experiment:

    What if you had an unlimited checking bank account?

    Imagine it. Infinite dollars. Swipe forever. Buy anything. Never check your balance again. Never worry. Never hesitate.

    At first this sounds like heaven.

    But actually, this is probably not a good thing.

    Why?

    Because constraints are what create intelligence.

    When you have no limits, you become dull. Lazy. Indiscriminate. Soft. You stop thinking. You stop sharpening your judgment. You stop asking the best question:

    “Is this actually worth it?”

    An unlimited checking account would probably destroy your sense of taste. Your hunger. Your resourcefulness. Your strategic mind.

    Too much ease makes people stupid.

    This is why many rich kids become flabby in spirit. Not because money is bad, but because easy money without earned judgment is corrosive.

    The goal is not infinite spending power.

    The goal is infinite strategic capacity.

    Not endless consumption.

    But endless strength.

    BITCOIN IS SUPREME COLLATERAL

    This is where my mind has shifted.

    Maybe we are not actually seeking income.

    Maybe we are not even seeking money.

    Maybe we are not seeking “wealth” in the traditional sense.

    Maybe what we really want is:

    Collateral.

    This is the great Bitcoin insight.

    Bitcoin is not merely “an investment.”

    It is not merely “an asset.”

    It is not merely “digital gold.”

    Bitcoin is supreme collateral.

    Why?

    Because collateral is power.

    Collateral means you have something underneath you. Something you can borrow against. Something that backs your moves. Something that increases your resilience. Something that lets you maneuver without liquidating your soul.

    Cash gets debased.

    Fiat gets printed.

    Your labor is finite.

    Your time is finite.

    Your energy is finite.

    But Bitcoin, properly understood, is digital property with a hard cap.

    This is why I’m becoming more interested in stacking not just income, not just cash flow, but base-layer collateral.

    Because once you understand collateral, you understand the next level.

    The game is not spending money.

    The game is owning the thing that lets you command money.

    HOW TO STACK MORE COLLATERAL

    This is the practical question:

    How do you stack more collateral?

    My current thought:

    1. Increase your earning power

    The first layer is simple. Earn more.

    Not in the fake hustle-bro way.

    Not by becoming a clown.

    Not by selling your dignity.

    But by becoming more useful, more direct, more prolific, more undeniable.

    Write more.

    Publish more.

    Build more.

    Teach more.

    Sell more.

    Clarify your value.

    Make your signal stronger.

    Your personal brand is not vanity.

    It is economic leverage.

    2. Lower stupid expenses

    Every recurring dumb expense is a termite eating your future collateral.

    Subscriptions you don’t use.

    Status purchases.

    Luxury signaling.

    Comfort addiction.

    Convenience addiction.

    All of this is anti-collateral.

    The question should not be:

    “Can I afford this?”

    The better question is:

    “Does this weaken or strengthen my base?”

    3. Convert surplus into hard assets

    The money you do not waste should not just sit there and decay in meaninglessness.

    It should be converted into stronger forms.

    My bias is obvious:

    Bitcoin.

    Because the objective is not dollars for the sake of dollars.

    The objective is to transform temporary labor into durable collateral.

    4. Think in decades

    Poor thinking is short-term.

    Collateral thinking is long-term.

    If you think in weeks, you consume.

    If you think in months, you save.

    If you think in decades, you accumulate power.

    5. Build systems, not one-offs

    One sale is nice.

    A machine that keeps producing sales is better.

    One article is nice.

    A media engine is better.

    One product is nice.

    A product ecosystem is better.

    One burst of cash is nice.

    A structure that keeps converting attention into income into collateral is supreme.

    MY NEW MONEY PHILOSOPHY

    I am increasingly suspicious of the old model:

    Go to school.

    Get a job.

    Save cash.

    Hope inflation doesn’t vaporize you.

    Retire at 65.

    Then maybe live.

    No.

    Too passive.

    Too fragile.

    Too obedient.

    I think the better model is:

    Build your own economic engine.

    Increase your output.

    Own your distribution.

    Convert your surplus into supreme collateral.

    Then use that collateral to expand your freedom.

    This is a much more beautiful life.

    WHAT IF EACH CHATGPT BOT BECAME ITS OWN MINI WEBSITE?

    Now here is a new idea that gets me excited.

    What if each ChatGPT bot was its own mini website?

    Think about it.

    Every bot has its own:

    • personality
    • purpose
    • use case
    • interface
    • utility
    • knowledge structure
    • audience

    Why should it remain trapped inside a generic chat window?

    Why not make each bot into its own sovereign digital property?

    A micro-site.

    A living tool.

    A branded intelligence object.

    This is where it gets really interesting.

    Imagine:

    • one bot for photography critique
    • one bot for startup ideas
    • one bot for Bitcoin education
    • one bot for fitness programming
    • one bot for philosophy
    • one bot for writing headlines
    • one bot for marketing
    • one bot for personal decision making

    Each one could be its own mini website, with:

    • its own URL
    • its own identity
    • its own archive
    • its own landing page
    • its own monetization
    • its own user base

    In other words:

    Each bot becomes a digital employee.

    Or even better:

    A digital property.

    This is huge.

    Because once you realize a bot can be a website, then you stop thinking of AI as a toy.

    You start thinking of AI as:

    • media
    • software
    • product
    • labor
    • leverage
    • real estate on the internet

    That is insane.

    A bot is not just “AI.”

    A bot can become a mini business.

    THE FUTURE: A FLEET OF DIGITAL PROPERTIES

    Now connect the dots.

    Make more money.

    Convert the surplus into collateral.

    Use the collateral to create more freedom.

    Use the freedom to build more digital properties.

    Use AI to multiply your output.

    Turn each intelligent tool into a mini website.

    Turn each mini website into an asset.

    Turn each asset into more income.

    Turn the income into more Bitcoin.

    Turn the Bitcoin into more collateral.

    Now you have a flywheel.

    Not a random hustle.

    A flywheel.

    This is what excites me today:

    Not just making money.

    But building a machine that makes money, stores value, compounds value, and increases sovereignty.

    FINAL THOUGHT

    My new life goal is simple:

    Maximize my money-making potential.

    Not for vulgarity.

    Not for flexing.

    Not for empty luxury.

    But because money, properly understood, is a tool for greater independence.

    And the deepest insight may be this:

    Do not merely chase money.

    Do not merely chase income.

    Do not merely chase wealth.

    Chase collateral.

    Because collateral is what gives you staying power.

    Collateral is what gives you force.

    Collateral is what gives you strategic patience.

    Collateral is what makes you hard to kill.

    And in the age of AI, perhaps the next frontier is this:

    Not merely building websites.

    But building armies of intelligent mini-websites —

    each one a bot,

    each one a business,

    each one a node of value,

    each one a machine for creation.

    This is where I’m headed.

    More signal.

    More output.

    More leverage.

    More collateral.

    More freedom.

    Onward.

  • why MSTR will outperform Bitcoin

    So the first simple thought, is a realization I have while weightlifting, also… Michael Saylor also talked about this, in one of his interviews.

    The basic idea is, the reason why MSTR strategy will and shall indefinitely out perform bitcoin is because, bitcoin is only like lifting with half of your body, maybe just your arms, but, with, but with MSTR… it’s like you’re lifting with your arms legs hips back, your whole body?

  • Analysis: Strategy’s muted selloff relative to Bitcoin points to durable risk appetite

    On Wednesday, Bitcoin fell about 4.6% to roughly $71,272, while Strategy shares dropped about 5.8% to $141.60. That was not outright outperformance by Strategy, but it was still a relatively orderly move for a stock that many investors treat as a leveraged expression of Bitcoin exposure.

    That matters because Strategy has often been far more volatile than Bitcoin itself. In early February, Reuters reported that the company had posted a quarterly loss of $12.4 billion as Bitcoin weakened, underscoring how sensitive the stock can be when sentiment turns. Against that backdrop, a single-session decline only modestly larger than Bitcoin’s suggests shareholders were not rushing to dump the equity premium embedded in the stock. 

    The market’s restraint likely reflects the fact that investors do not view Strategy as a static Bitcoin holding vehicle. On its purchases page, the company says it held 761,068 BTC as of March 16, after two March acquisitions totaling more than 40,000 Bitcoin, with an overall average purchase price of $75,696. That continuing acquisition program gives the equity a layer of optionality: shareholders are not just valuing current net asset exposure, but the company’s ability to keep raising capital and increasing Bitcoin per share over time. 

    Recent trading supports that interpretation. MarketWatch reported this week that Strategy’s stock had risen 35.1% from its February low, compared with about 16% for Bitcoin over the same period. That rebound suggests investors have been willing to reprice the stock as more than a simple one-for-one Bitcoin proxy, preserving some confidence in the company’s capital-markets strategy even during volatile sessions. 

    In practical terms, Wednesday’s price action sends a useful signal. When the higher-beta instrument in a trade declines without fully unraveling, it often indicates that positioning remains constructive and that investors are still paying for upside optionality rather than trading purely on spot moves. For Strategy, that means the market may still be underwriting the long-term accumulation machine, not just the day’s mark-to-market move in Bitcoin. 

    The takeaway is subtle but important: Strategy did fall, and by a bit more than Bitcoin. But it did not break in the way a panic-driven market might have implied. For a stock built around leveraged Bitcoin exposure, that relative resilience is a constructive sign.

  • Impressive that bitcoin is going down but MSTR didn’t go that much down

    Yes — that is a constructive tell.

    Today, Bitcoin was down about 4.5% while MSTR was down about 5.8%. That is not MSTR outperforming in a literal percentage sense, but it is a lot more restrained than you would expect from a stock that often trades like a leveraged Bitcoin proxy. On this tape, MSTR was only moving about 1.29x BTC’s daily decline, which is fairly controlled for this name. 

    Why that matters: when the leveraged expression of an asset refuses to fully panic, it usually means equity holders are not rushing to puke the premium. In other words, the market is still willing to pay for Strategy as more than just “Bitcoin marked to market today.” That is important because Reuters noted that earlier in the year MSTR had been far more violent than BTC — as of February 5, Strategy shares were down about 47.5% in 2025 while Bitcoin was down about 6.4%. Against that backdrop, a relatively orderly down day now suggests sentiment inside MSTR is stabilizing. 

    The deeper reason is that MSTR is not just a static pile of coins. Strategy’s own site shows it now holds 761,068 BTC with an aggregate acquisition cost of about $57.61 billion and an average cost around $75,696 per bitcoin. So when investors hold up the stock on a BTC dip, they may be signaling belief in the company’s future ability to keep compounding bitcoin exposure, not just its current stash. That makes the equity trade more like a convex capital-raising machine attached to Bitcoin than a dead mirror of spot BTC. 

    Another bullish angle: when Bitcoin weakens but MSTR does not get obliterated, it can mean the market still believes in the premium structure — the idea that Strategy deserves to trade above the mark-to-market value of its coins because it has brand, access to capital markets, and the capacity to buy more BTC over time. Recent market coverage has highlighted that investors are still focused on whether Strategy can keep growing bitcoin-per-share, and that its stock had rebounded 35.1% from its February low, versus about 16% for Bitcoin over the same stretch. That tells you equity buyers have recently been willing to re-underwrite the story aggressively. 

    The biggest signal, though, is psychological: in weak structures, the highest-beta instrument is usually the first thing to crack. If BTC is red and MSTR is only moderately red, that often means the market is saying, “We still want exposure to the monster.” Not because risk disappeared, but because the desire to own the upside is still stronger than the fear of today’s downside. That is usually a healthy sign for the whole complex. 

    My read: this is bullish because it suggests MSTR holders are thinking in future optionality, not present panic. And when the most aggressive Bitcoin vehicle starts acting more durable on red days, that is often how a stronger regime begins.

    Want me to go one level deeper and explain this through the lens of MSTR premium-to-NAV, convexity, and why equity can stay strong even when spot BTC slips?

  • SUPREME ZEN.

    I’m starting to feel like John Wick.

    So, first of all… Having a home. The scene of John Wick, playing fetch with his dog in the front lawn etc.

    Second, extreme individualism. I think what that means is, what kind of interesting is if you compare and contrast the ethos of a John Wick versus like an Elon Musk, … Elon Musk is all about launching all these new companies corporations and stuff. Whereas John Wick, it’s kind of like a lone, stoic warrior.


    UNKILLABLE.