A thought while getting hyped up with ERIC KIM OMAKASE COFFEE:

I want to do it all!


YouTube morning routine

How and why?

I think for myself, entrepreneurship is in my veins. It is my passion, my lust, my personal interest, that which I am the most passionate about.

I think this is the great glory and gratitude and joy of America, being born in America, etc. Essentially the gist is that in America, you could do anything, become anything, create anything, attempt anything.

In America the nuance is that success or “making it“ is not guaranteed or promised. In fact, in America, the only privilege you have is the freedom to attempt something, not to succeed.

How does this matter?

Several things to consider;

First, you are alive, and one day you will die.

Second, it seems that a lot of life is personal preferences, and also, you have the power to dictate a certain type of lifestyle approach.

For example, we all have certain preferences, and to some degree we can control where we want to live, what kind of work to do, what to spend money on, what not to spend our money on, etc.

I think the biggest thing in modern day times is in regards to media. The reason why I discourage any sort of consumption of watching of sports is that it is essentially prostituted athleticism.

Let us consider why we like to watch sports. Essentially what it is is we get a second hand adrenaline high from watching and consuming sports.

I think the best visual that I have is from battle Angel Alita, the manga comic, in which in this dystopic future, we can get a first hand, POV of other athletes fighting racing and doing other dangerous things. Essentially we literally put ourselves in the shoes of others.


Perhaps a good way to visualize things or how to think about it is this; there is a certain desired outcome that you have, and, there might be a certain things which get in your way.

But is this true?

I think not.

For example, I think the big problem is in today’s world, we simply don’t know what we want in life.
The reason why I innovated Zen of Eric, or the why app is essentially a means to encourage people to think more critically about their desired outcomes in life.

Disregard foreign philosophies

It seems that a great downside of modern day times and living is that we believe that we must kowtow to some sort of other foreign authority. That we are not permitted to become our own authority.

For example, now that I critically think about it, maybe studying too much Taoism, zen, stoicism has been detrimental to myself.

I think aesthetically, to read philosophy is almost like reading practical and pragmatic philosophy. But ultimately we shouldn’t take things too literally.

Also another strange bias; in modern day times we are indoctrinated that reading more books is more better for us. That is, to read 1000 pages a day is considered virtuous.

However what I believe in is the opposite. Perhaps actually we should read less, walk more, think more, contemplate more, go to the gym more frequently, use the hot sauna more, drink more fine robusta, lift more, one rep max more, etc.

Why thoughts, innovation is critical

I think the problem in modern-day society, America, most of the westernized world, capitalism and consumerism is that we have to purchase happiness, well-being, innovation etc. For example, I’m a huge fan of Tesla Musk, Tesla, electric cars, car culture design, aesthetics etc.

I think the reason why critical thinking is so useful is that it cut to the chase.

For example, a lot of people desire or lust after a certain car; a Mercedes-Benz AMG wagon, a Porsche GT3 RS, a certain model of Tesla, Ferrari Lamborghini etc. Often times people spend an inordinate amount of time thinking and considering these things whereas maybe the best timesaver is this:

What if I just took all of that time effort and money and just invested in my self in my own body, perhaps this would give me more happiness?

For example, the other day while househunting in LA, I walked down Rodeo Drive with Seneca, and trolled around Beverly Hills a bit, and I realize that in regards to cars, everyone is just following the same old memes.

Also a fun trick; instead of looking in the car, look really hard at who the driver is.

For example the typical trope I see is that a lot of these high powered big SUVs are driven by women with sunglasses on, or a lot of these convertible sports cars with the top down is driven with men for balding, old, often over-fat.

So the funny thing is in regards to cars, when we see impressive cars, the question is this:

Do you desire the car, or find the car fascinating? Or do you desire to become the person who is driving the car?

We want to be happy?


We want to become insanely happy?

Most people are unwell. Most people have poor health, even people who go to the gym every single day. Health can be characterized by many things, some of it is mental health, some of it is physical health, but ultimately all of it is physiological. That is, happiness joy and health cannot exist outside of your human body.

I personally believe in a “mortal” soul. That is, we all have a soul, which is essentially a metaphorical configuration of the blood, sinews, electric impulses, DNA, everything which is contained within this 3-D wire mesh which we call our human body. When we die our soul dies with us.

How are people unwell? People are unwell in regards to many things;

  1. A lot of modern day people do not spend enough time outside, in the direct elements, in the direct sun. Therefore I wonder if a lot of people are lacking melanin in their skin.
  2. A lot of people have weak legs, thighs, calves, hips, back, shoulders, feet. Even guys who go to the gym every single day, my simple heuristic is first to look at their legs and then look at everything else. If a man does not have calves or thighs or legs which resemble the Farnese Hercules, write them off.
  3. The modern day mode of living is bad; too much time sitting, while sitting in a car stuck in traffic, sitting at a desk at the office, even a standing desk is bad in so far much as you’re stuck in a static position. Even a walking standing desk treadmill desk is bad in so far much as the movement is too regular; a more optimal thing is perhaps walking in some sort of uneven terrain, like walking in some sort of park or natural place with random tree roots bulging out etc., maybe just walking around with your iPad Pro and voice dictating your thoughts. Or just doing work on your iPhone.
  4. I think the modern day man, or even woman can be characterized as some sort of sick animal; domesticated, caged, both literally and metaphorically, and are essentially like little battery pods in the Matrix, in which metabolic energy is extracted for driving consumerism.
  5. Over consumption of sugar, fake sugars, strange beverages, and anemic plants. For example, in terms of beverages, I truly believe that the best approach is to just stick to water, plain tapwater or filtered tap water is fine, and black coffee with nothing added to it. I prefer EK COFFEE, straight up. I don’t drink any sort of alcohol, no beer, no wine, no whiskey, no spirits, nothing weird and foreign. I don’t even smoke weed or do drugs.

What do I desire to do?

Currently speaking, there are a lot of things on the chopping block:

  1. Coffee innovation: it seems that in modern-day times, most adults drink coffee every single day, often several times a day. I think it is actually one of the things which is the most overlooked; we are not critical about the coffee we consume, we just simply treat it as a thing that gives us more power and energy. Yet perhaps we should become more discerning; everyone seems to be obsessed about health, but how come nobody ever talks about health in regards to coffee? ERIC KIM OMAKASE FINE ROBUSTA as the first step.
  2. Diet health and fitness; I believe this to be really really critical; I’ve been obsessed with diet health and fitness ever since I was a fat kid, a fat kid at 11 and 12 years old in Bayside Queens New York. Now at the age of 35, being born in 1988, I’ve experimented and gone through a lot of the exercise fads, food fads, etc. Why is diet health and fitness so critical? I think people want to feel good, to feel strong, abundant, healthy and strong. It seems that the most critical thing then to consider is this trifecta. What do you eat and what you don’t eat, what you drink and what you don’t drink, what you consume and you don’t consume, when to eat, how much to eat, went to stop eating, went to start eating, etc. For example my recent visit to LA, going to Erewhon etc — LA people simply do not look well. They think it is “healthy“, to consume strange juices, and also don’t eat enough meat. It seems that nowadays the big moneymaker is beverages; some sort of miracle tonic, which promises a lot, but ultimately had some sort of fake sugar added to it. Also the reason why you should not trust a lot of these beverages which have “zero sugar added” is that they just put another strange chemical in it, which taste sweet. My personal theory is that even zero calorie sweeteners make you fat, because when your body senses or taste something sweet, your body will excrete insulin, which is one of the precursor to fat storage.
  3. Weight lifting approaches — my one rep max atlas lift as example. Fitness is also another huge industry, and I think a lot of people follow fitness regimens like sheep. This is why I don’t trust anyone who does CrossFit, yoga, or any sort of standardized way of exercise. Also I don’t trust “powerlifters“, or “bodybuilders“; a more robust term to use is weightlifter. Why? My joy and passion is simply lifting weights, I consider it very fun and enjoyable and interesting and thrilling. A lot of these other categories follow some sort of strange approach and regimen.
  4. Innovative thinking, philosophy; I think at the end of the day, what a lot of people desire is discovering some sort of deeper meaning in life. This means, philosophy is the way.


I’m super pumped to announce my first, insanely unique INTRODUCTION TO STOICISM WORKSHOP. This workshop is limited to only three passionate individuals, and it will take place in downtown LA, December 2, 2023. If you’ve been curious about learning more about stoicism, or deepening your philosophical inquiry to life, this workshop is for you!


Also, I am very excited to go back to Philly, October 14th! Cindy is going to Philly for a conference, and concurrently I will also teach a CONQUER STREET PHOTOGRAPHY WORKSHOP there!


Also, November 4th I am also teaching a DISCOVER YOUR CREATIVE MISSION IN LIFE WORKSHOP in DOWNTOWN LA, NOVEMBER 4th. If you want to turbo charge your creativity and artistry, this workshop is for you.

Learn More >

Now what?

I encourage you to start your own blog! My new thought is don’t limit yourself by anything. Permit yourself to talk about anything and everything your heart desires.

For example for myself, my passion not only for photography, street photography, but philosophy, life, entrepreneurship, and everything in between.


When in doubt, start here.

More turbo thoughts to come!

And stay posted on the blog or newsletter, for more fire! Also, feel free to forward this to a friend!


Think more with ZEN OF ERIC