The future of marketing:
- Simpler language
- More visual, more photos and autoplaying (mute) videos
- More about inspiring, motivating people — aspirational marketing language.
Why does marketing matter?
We live in a capitalist society. Zen capitalism is my concept. My wonder—
Can we live and thrive in a capitalist and consumerist world, in a meaningfully productive way?
I think so.
Subtract the superfluous, add the critical.
For example, if you live in LA, your life is made superior by owning a car. The nuance—
Simply having A car makes life better, you don’t need a certain type of car.
Note my 2009 Hyundai Sonata I got from my mom for free, and got it tuned up at Pacific Tire Autoworks in Redondo beach for only $2,000 and now the car runs like new. Essentially I got a brand new car for only $2,000 and she runs like a champ!
What do you want from life?
Do you want a fur coat, a rolls, or a Diamond chain?
My general thought after becoming the new GOAT at Golds Gym in Venice Beach —
Ultimately once you step into the arena… it don’t matter who you are, how rich you are, how famous you are, what you drive etc … the only thing which matters is your strength, courage, self audacity, self confidence, muscles, whether you have a good tan or not, and your health.
Without even knowing it, I went viral three times over.
Lamborghini is unimpressive
I saw an orange Lamborghini Aventador, drop top convertible coupe in the parking lot of the Golds gym in Venice beach parking lot, with the top down, and I was shocked —
In real life, up close and personal, it is actually very unimpressive.
First of all, it looks really small. Like smaller than a Honda Civic.
Then the understanding —
The Lamborghini is 100% marketing. Lamborghini more as a concept, an ideal towards masculinity, dominance, ego, daring, sexiness, valor, success.
So what should I do about this?
First, understand that everything is marketing. Also understand that marketing has a stronger impact on us than we would like to think.
Marketing works. It works on you, it works on nerds etc.
Do you want to buy it for the marketing or the thing itself?
I think it is okay to want to buy stuff for the marketing ideal of it. I’m also starting to think short Tesla —
The concept of the Tesla is superior to the thing itself.
Spending a lot of time in the Tesla dealership — the cars themselves feel pretty cheap. The paint looks and feels pretty basic and cheap, the materials feel pretty cheap, etc. Personally speaking I would prefer having a Hyundai Genesis G90 over any Tesla.
But anyways — simply be hard and discerning.
Do I care for the physical materials of the thing, or the concept of the thing?
Need marketing suggestions?
Shoot an email to Eric [at] Erickim.com
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Things to read
- The Iliad by Homer
- Zero to One – Peter Thiel