The future of marketing:
We live in a capitalist society. Zen capitalism is my concept. My wonder—
Can we live and thrive in a capitalist and consumerist world, in a meaningfully productive way?
I think so.
The simple:
Subtract the superfluous, add the critical.
For example, if you live in LA, your life is made superior by owning a car. The nuance—
Simply having A car makes life better, you don’t need a certain type of car.
Note my 2009 Hyundai Sonata I got from my mom for free, and got it tuned up at Pacific Tire Autoworks in Redondo beach for only $2,000 and now the car runs like new. Essentially I got a brand new car for only $2,000 and she runs like a champ!
Do you want a fur coat, a rolls, or a Diamond chain?
Or do you want an iPhone Pro, a Tesla Plaid, a house, a Richard Mille, a Lamborghini (Urus Performante) or Aventador or Hurucan, etc?
My general thought after becoming the new GOAT at Golds Gym in Venice Beach —
Ultimately once you step into the arena… it don’t matter who you are, how rich you are, how famous you are, what you drive etc … the only thing which matters is your strength, courage, self audacity, self confidence, muscles, whether you have a good tan or not, and your health.
Without even knowing it, I went viral three times over.
I saw an orange Lamborghini Aventador, drop top convertible coupe in the parking lot of the Golds gym in Venice beach parking lot, with the top down, and I was shocked —
In real life, up close and personal, it is actually very unimpressive.
First of all, it looks really small. Like smaller than a Honda Civic.
Then the understanding —
The Lamborghini is 100% marketing. Lamborghini more as a concept, an ideal towards masculinity, dominance, ego, daring, sexiness, valor, success.
First, understand that everything is marketing. Also understand that marketing has a stronger impact on us than we would like to think.
Marketing works. It works on you, it works on nerds etc.
I think it is okay to want to buy stuff for the marketing ideal of it. I’m also starting to think short Tesla —
The concept of the Tesla is superior to the thing itself.
Spending a lot of time in the Tesla dealership — the cars themselves feel pretty cheap. The paint looks and feels pretty basic and cheap, the materials feel pretty cheap, etc. Personally speaking I would prefer having a Hyundai Genesis G90 over any Tesla.
But anyways — simply be hard and discerning.
Do I care for the physical materials of the thing, or the concept of the thing?
Shoot an email to Eric [at] Erickim.com
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