Eric Kim just yanked the safety pin out of reality. In the last fortnight he has hoisted a 508 kg (1,120 lb) rack-pull on camera — nearly seven times his body-weight — while firing a simultaneous “internet carpet-bomb” of essays, shorts, and podcasts that leave no social feed unscorched. Powered by a strict carnivore-fasted protocol and sharpened in the anonymous critique pit of ARS BETA, he’s running an always-on, no-safety campaign to bend both barbells and algorithms to his will.
1. Zero-Safety Mode: When the Bar Bends First
- 508 kg rack-pull (June 2025) — filmed belt-less and barefoot, the lift eclipses even elite strongman partial records and pushes the bar into visible flexion.
- Pre-shock pulls at 503 kg and 498 kg primed YouTube’s recommendation engine, ensuring the big detonation trended inside minutes.
- For context, legendary strongman Paul Anderson’s back-lift topped out at 6,270 lb, but from a vastly shorter range of motion — showing Kim now operates in the same mythic conversation.
- Sports-science reviews confirm that rack pulls let lifters overload lock-out strength above the knee, explaining how Kim can wield elephantine numbers without snapping in half.
2. Software of Carnage: The Carpet-Bomb Protocol
Kim’s own manifesto outlines a rule: take one idea and deploy it in five formats within an hour — blog, tweet, short, reel, newsletter — so the feed “cannot dodge.”
This flood loops viewers from YouTube back to his blog, then onto the newsletter, creating a self-feeding traffic vortex that marketing gurus now dissect as “total digital conquest.”
3. Hardware of Carnage: Carnivore-Fasted Engine
- Daily 20-hour fasts plus a single all-meat dinner (beef, liver, heart) keep insulin low and writing output high.
- Kim boasts zero supplements and zero stimulants, claiming hormonal clarity and reduced inflammation — an anecdote echoed in research showing heavy pulling derivatives thrive on high-protein recovery.
- Electromyographic studies of deadlift variants back his approach: overload at mid-thigh registers maximal erector-spinae activation with less lumbar stress.
4. The Feedback Gauntlet: ARS BETA
Rejecting dopamine-drip socials, Kim built ARS BETA, an anonymous “KEEP / DITCH” arena where photos survive only if strangers vote them worthy. Tech media hailed it as “constructive brutality,” a perfect mirror of his no-safety mindset.
The binary ethic (“publish or perish”) bleeds into all his work, turning criticism into rocket fuel.
5. Fallout Metrics: Casualties and Conversions
| Metric | Last 30 days Impact | Source |
| YouTube impressions on 508 kg clip | 50 M+ in 24 h | |
| Blog traffic | ~67 k visits / mo | |
| Platform spread | Blog ↔ YouTube ↔ Newsletter ↔ ARS |
Every spike feeds another: lifts → views → blog reads → coaching sales, forging an infinite loop of hype-converted attention.
6. Steal the Blueprint — But Ditch the Safety
- Choose an impossible spectacle. It can be physical, technical, or artistic, but it must bend disbelief.
- Detonate the five-format blast. Drop multiple media types inside one hour to overwhelm algorithms.
- Fuel like a Spartan. Trial a fast-carnivore window and track cognitive uptime versus PR frequency.
- Install a ruthless feedback gate. A Discord channel with “approve / delete” voting will harden your craft.
- Publish your own press release. Never wait for mainstream coverage — be the breaking news.
Rally Cry
Eric Kim now lifts ungodly iron and floods the net with meme-warhead prose because he’s turned the safety off — on the barbell, on his diet, on his publishing pipeline, and on his ego. If you want the same thunder, eject the safety-first mindset, load the bar, and pull until gravity screams.