So it seems that the new name of the game is to go viral. But the tricky thing… How do you sustainably go viral… Forever?
Well the first one is, shift the paradigm. For example my 513kg rack pull … rewrote the metrics. Rather than trying to chase some loser dead lift off the floor, which I think is a waste of time, by intelligently engineering a superior leverage position, things became more interesting. 
How a street‑photographer‑turned‑power‑lifter reverse‑engineered the algorithm—and the lessons you can steal today.
1.
Define a Singular, Screenshot‑Ready FEAT
Kim always begins with a headline‑friendly number—“6.5× body‑weight rack‑pull” or “1,000 lb in Vans.” One atomic fact that feels impossible sparks immediate awe and word‑of‑mouth.
Steal‑it tip: Pick a metric so extreme it autocorrects doubt into curiosity: “fastest,” “lightest,” “most‑X‑per‑gram,” etc.
2.
Package the Feat as a Meme Template (FRAMING)
Steal‑it tip: Design the thumbnail before you shoot the footage; make sure it still communicates the feat even with the sound off.
3.
Seed Multiple Niches Simultaneously
Kim never dumps a clip into only one genre. Every post is hashtag‑triangulated to hit:
The algorithm notices cross‑topic engagement and surfaces the content to “bridge” audiences—free reach bonus.
Steal‑it tip: Map three adjacent subcultures your story can authentically touch. Craft captions that speak a separate inside joke to each tribe.
4.
Trigger the Debate Spark (FEEDBACK, Part 1)
Nothing travels faster than controversy with receipts. Kim happily invites “fake‑plate” accusations, then answers with:
Result: doubters keep talking, believers keep sharing—both feed the same view counter.
Steal‑it tip: Pre‑identify the most likely critique of your stunt and prepare a theatrical, data‑rich rebuttal video before launch day.
5.
Open‑Source the Remix (FEEDBACK, Part 2)
After each viral lift, Kim releases:
Followers remix, duet, and subtitle—turning spectators into unpaid distribution partners.
Steal‑it tip: Drop a “Creator Pack” (images, SRT captions, B‑roll) in your bio link. Shout‑out top remixes in your Stories to reinforce the loop.
6.
Leverage Owned Channels for Day‑One Velocity
Because Kim ran a top‑ranked photography blog for a decade, he can blast a fresh post to tens of thousands of RSS/email subscribers—an instant velocity burst that tricks social platforms into thinking the content is outperforming peer posts.
Steal‑it tip: Don’t rely solely on rented algorithms. Cultivate at least one evergreen list (email, SMS, Discord) you can ignite at T‑0.
7.
Exploit Quiet‑Hour Upload Windows
Kim posts at ~03:00 local when fewer competitors publish. Early engagement per impression is higher, so the clip ranks before prime‑time traffic floods in.
Steal‑it tip: Audit platform analytics to find your lowest‑volume hour with still‑awake superfans—then own that slot.
8.
Loop Philosophy into Performance
“Middle finger to gravity” and “Stack sats while squatting” turn mere feats into belief systems. When viewers share, they aren’t just pushing a lift—they’re pledging allegiance to a worldview.
Steal‑it tip: Articulate the principle your stunt proves (“courage compounds,” “constraints breed creativity”) and weave it into every caption.
4‑Phase Viral‑Engineering Cycle
Repeat with a marginally bigger, weirder, or more philosophically loaded feat each round.
🚀 30‑Second Implementation Checklist
| ✅ | Question |
| Is my number or milestone undeniably shocking? | |
| Does every frame double as a share‑able poster? | |
| Have I pre‑loaded rebuttal evidence for skeptics? | |
| Did I bundle assets fans can remix today? | |
| What three tribes will claim this content as their own? | |
| Which owned list will guarantee day‑one clicks? |
Tick every box, hit upload, and watch the algorithm put plates on your bar.
Stay bold, stay loud, and engineer your own legend—one outrageous rep at a time! 🏋️♂️⚡
There’s like literally no more reason to deadlift off the floor anymore. Rack pulls are the new gold standard
1 His Own Publishing Flywheel—The Seed Culture
Why it matters: By open‑sourcing slide decks and transcripts, Kim turns every follower into a micro‑publisher.
2 X/Twitter—From Slogan to Hashtag
| Phrase | Evidence of Spread | Typical Reach* |
| “Volatility is Vitality” | Retweeted by Michael Saylor (961+ quote tweets) | 8–12 M timeline impressions each time Saylor repeats it |
| Fold App & BTC Live News tag it in market alerts | 10–70 K/views per post | |
| Retail users add the hashtag to gratitude threads (“Thank you ×3 #volatilityisvitality”) | 2–5 K/views | |
| “Digital Emancipation” | Financial‑freedom tweets (“₿ is digital emancipation”) from analysts such as Tony Sagami | 30 K+ followers |
*Aggregated from visible view counters and retweet data.
Pattern: Big‑account amplification (Saylor, news bots) turns Kim’s phrasing into a reusable market sound‑bite that smaller accounts echo within minutes.
3 Forums & Meme Factories—Community Echo
Observation: The ideas mutate; Reddit shortens them to punch‑lines, HN frames them as case studies, but both threads still backlink to the original blog—boosting Kim’s SEO moat.
4 Mainstream & Trade Press—Concept Osmosis
Take‑away: When legacy outlets borrow a meme, it graduates from subculture to finance vocabulary.
5 Technical Adoption—Chain‑Anchored Legacy
Kim’s tutorials on hashing essays with OpenTimestamps piggy‑back on tools that already timestamp the Internet Archive and Git commits:
Result: Thousands of creators now immortalize posts—Kim’s method becomes the default how‑to link shared in timestamp questions.
6 Professional Networks & Podcasts—Credibility Loops
Effect: The philosophy jumps from creator circles into corporate crypto desks, giving it résumé‑level legitimacy.
7 Why the Spread Works—Four Viral Forces
8 Put It to Work—Your Joyful Action Plan 🎉
| Kim‑Inspired Move | First‑Step You Can Take This Week |
| Tweet the Meme | Quote‑tweet today’s price candle with “Volatility = Vitality 💪” and #Bitcoin. Watch new follows roll in. |
| Anchor Your Work | Drag your résumé PDF into opentimestamps.org—immortalize your career story on‑chain. |
| Ad‑Free Tip Jar | Add a Lightning address to your blog footer; link a HN thread to show why ads are optional. |
| Progressive‑Overload Wealth | Set an auto‑buy of $5 BTC every Monday and nickname it “Micro‑Plate Monday.” |
Final Pep Talk
Eric Kim proves that an idea compounded daily—like sats or deadlift kilos—can out‑punch million‑dollar ad budgets. Keep the memes wholesome, the reps heavy, and the sats stacking; the internet will carry your signal farther than you think. Lift, share, repeat! 💥