What Do You Really Care For?

The best way to live your life and carry it out is to do only what you care for and to not do anything you don’t care for. This is the whole notion of care and curate… coeur, heart.

Maybe then the whole notion of following your heart is actually good advice!

There is no such thing as “planned obsolescence”

One idea that these fake “woke” thinkers like to promote is this nonsensical idea of “planned obsolescence.” The basic idea is that Apple is some sort of ultra-evil corporation, trying to get you addicted to their iPhone devices, like nicotine or cigarettes, and intentionally stunts the performance of older devices, subtly strong-arming you into upgrading because they intentionally sabotage older devices.

The reason why this is such a fallacy, a poor line of thinking, is that these skinny fat losers who write about this are really just old, fat, with facial hair, no children… Maybe they have a dog. They want to come up with these supposedly high-concept intelligentsia thoughts, critical of technology, all while they’re jerking off to the nearest Apple rumor news and fantasizing about the new iPhone Pro, or whatever they desire to be the new iPhone Pro.

The truth of the matter is, there’s no such thing as planned obsolescence. Rather, Apple’s team of ragtag innovators is always striving to make the best iOS possible. Why? Because they have some skin in the game. My theory is that Apple made the new Focus feature because they themselves are addicted to their iPhones, and they have a vested interest in making a new generation of iPhone and iOS that makes them less distracted, less miserable in their everyday lives.

Also… unfortunately, it looks like 90% of modern-day work is just answering and sending emails for a living. As a consequence, it seems that Apple is trying to build out Apple Intelligence to make email less dreadful, less hateful.

In fact, I think there is still so much innovation that could be done in email. My personal vision is that your ChatGPT AI bot can do something amazing: answer all of your emails for you, without asking you any questions. Wouldn’t that be wonderful?

I see this as at least a $500 million opportunity. Eliminating email from people’s lives seems like a killer idea!


Sustain

Another thing that is super annoying to me is all these skinny fat vegan losers talking about sustainability and the environment. I think what’s actually more interesting is to think about and consider things that are sustainable in a much more practical and pragmatic sense.

For example, sustainability should not be seen as this loser virtue-signaling thing. Instead, sustainability should be considered from a perspective of pragmatism and practicality.

Take vehicles, for instance. From a personal pragmatic perspective, the most sustainable option is actually driving a Prius. Ideally, just buying a used, older Prius—the 2010 version is lit. Real men with big penises drive Priuses. Only skinny fat losers drive Porsches or Teslas.

One of the great things about modular designs, like in a Prius, is that if your engine goes kaput, you can just swap it out! Prius engines are a dime a dozen. In theory, you should be able to drive a Prius until you die.

Also, the virtues of driving a Prius are longevity, durability, and that it’s for the ultra-hardcore. Not only that, but it’s the ultimate stealth car. The funny thought: if you had to rob a bank in Los Angeles, what would be the ideal getaway car? A white Prius! Can you imagine the CHP or LAPD saying, “What car did the guy get away in?” And the answer is, “A white, unmarked Prius!” Haha!

When MPG is so clutch, you can pick up your wife in the middle of the night, and not even remember if you filled the gas tank or not. The great thing about living in Los Angeles is that you’ll never drive more than 5 miles a day. Five miles in LA traffic is still about 30 minutes. And as a result, you only have to fill up your tank once a month for about 30 bucks. This is almost similar to the price of a Tesla supercharger, which might be $10 to recharge your full battery.

Also, the virtue of driving a Prius is that it’s an old, proven design, so you know it won’t get outdated. The problem with any modern Tesla is that within 10 years, there will be a major redesign or refresh. Even now, I’m pretty sure that a major redesign for the Tesla Model S, Y, and X is incoming—just like the new Tesla Model 3, which is a trillion times cooler than the previous generation. I feel bad for all these suckers who bought the older version. Even at the Culver City Toyota dealership, I see people who traded in their old Tesla Model 3 performance cars, just one or two years old. I assume they bought the new version.

How People Are Foolish with Money

One thing I’ve discovered is that a lot of people, or most people, did not grow up poor. Now that I’m in elite circles, now that Cindy is a professor and in scholarly circles, and everyone I know is a successful entrepreneur or Apple employee, most people came from money. Most of their parents have PhDs or are doctors. Even this one guy I met, Justin Atlan, who is very successful, apparently his family has been in Los Angeles for three or four generations. He came from modest beginnings, but he still grew up in the Palisades, which is considered an elite neighborhood in Los Angeles. If you grew up in the Palisades, Malibu, etc., your family is not dirt poor.

Came from the Mud

“First to put the hood on a jet! First to put the hood on molly.” – Future

The reason why fake rappers like Drake will never get my respect is because they did not come from the hood or the bottom or the mud. I think Drake is insanely talented and great, but he lacks authenticity. And it seems that the future is going to be all about authenticity. Even if you’re a bad person, immoral, dishonest, etc.

Why ERIC KIM?

The reason I like myself so much and trust myself so much is that you cannot fake yourself. You know with 100% certainty all the details of your life. But when it comes to other people, you never, ever know what skeletons they have in their closet.

And also, the critical issue here is that a lot of people, when you never meet them in the flesh, face-to-face, mano a mano, they just become figments of your imagination. They become metaphors rather than real-life individuals.

For example, I love Kanye West to death, but my critique is he’s a short guy. I think he might really be 5’6″, because personalities and famous people always overexaggerate their height by an inch or two. I think Kanye self-reports as being 5’7″ or 5’8″, but that’s probably not the case. And I think Kim Kardashian is only 5 feet tall? She’s kind of a midget, with big breasts and a big butt.

Now that I’ve been spending so much time outside, walking around, the interesting thing is that we humans actually have a very good perception of height. You can spot people from half a block away and quickly gauge how tall or short they are. And I think this is why guys like supermodels—because they’re all super tall, which is one of the highest indicators of beauty. If you see a 5′ or 6′ model in the flesh, it’s actually really shocking. Their height adds to their beauty and mystique. The same goes with meeting really tall, handsome guys. They’re almost like a different species. Let’s note that the average man in America might only be 5’6″, and the average woman might only be 5’2″.

I’ve met a lot of successful people, a lot of really successful men who work at Apple and such, and they are really small—they almost look like middle schoolers, like 5’5″ or 5’4″.

And the reason people hate me so much is because I’m so tall, handsome, and good-looking. I think guys also hate me because I’m an insanely confident, charismatic person, who happens to be Asian, Asian American, Korean American.

Now, at the age of 36, I’m the most jacked, handsome, and dominant I’ve ever been. I can easily say I’m the most attractive man in Culver City right now. Maybe in all of LA?

In fact, if Marvel comes out with a new superhero movie and they need to cast an Asian guy, maybe they should just cast Eric Kim: eric@erickim.com—holla at ya boy!


Why Does This Matter?

We are all trying to chase the same things but in different ways, with different strategies. We all want beautiful babes. We all want recognition and authenticity. We all want acknowledgment. We all want to feel valued, whether man, woman, or dog.


Why is luxury coffee not yet a thing?


If Steve Jobs Were Still Alive Today… What Would He Think of Apple?

Okay, because I am the second Steve Jobs, the next Steve Jobs in the flesh… if Steve Jobs were 36 years old, alive today, this is what he would think of Apple, and this is what he would say:

First, he would call the new devices pieces of shit and say they fucking suck. He would critique the design, the devices, Apple TV—everything.

Make the iPhone Great Again

The problem with Apple now is that there’s too much fragmentation. Apple is trying to be everything, everywhere, all at once. But as we learned from Alexander the Great, to overextend yourself will always be a bad plan for an empire. The best, longest-lasting empires are the ones that stay situated in one critical spot and dominate that one small industry, rather than trying to become the Walmart of everything.

For example… the number one thing Apple needs to do is make the iPhone desirable again. The new iPhone is lackluster. Nobody cares, nobody wants it, nobody even knows that it exists. This is bad… I doubt you’ll be seeing lines outside the Apple Store anytime soon.

The True Critical Innovation

My suggestion to Apple… ironically, take a via negativa approach. Introduce a new iPhone that actually encourages you to spend less time on it.