Tanichu Assetment Co., Ltd

Tanichu Assetment Co., Ltd is a Japanese-owned real estate development company founded in Phnom Penh in December 2013 .  It was established by Japan’s Tanichu Group (Kobe) to bring Japanese-quality condominium projects to Cambodia.  The firm’s stated mission is to pursue “customer peace of mind and satisfaction” and the “sustainable enhancement of asset value” , reflecting a focus on quality, reliability and long-term investment value.  By early 2025 its president and CEO is Shunji Tani (also president of Tanichu Group) , and the company holds official Cambodian real-estate licenses, underscoring its legitimacy in the market.

Key Milestones

• 2013: Tanichu Assetment Co., Ltd was formally established in Phnom Penh (Dec 2013) .
• 2015: Launched its first high-rise project “J-Tower 1” (24 floors in BKK1).  Remarkably, all 107 units sold out within five weeks of launch – the first time a Japanese-backed tower achieved full sell-out in Cambodia.
• 2016: Completed two condominium complexes: J-City (16 floors) and J-Village (4 floors) in Phnom Penh’s BKK1 district . (These are operated as serviced apartments or condos and were entirely designed and built by Tanichu Assetment.)
• 2018: Finished J-Tower 1 (24-story urban tower) . Its rapid sell-out and completion helped establish Tanichu’s reputation for quality.
• 2019: Opened “J-Tower 2”, a 43-story luxury condominium.  This project also sold out in about five weeks after sales began , demonstrating strong market demand and effective marketing.
• 2022: Completed J-Tower 2 (43 floors) , adding Phnom Penh’s skyline to Tanichu Assetment’s portfolio.
• 2023: Announced “J-Tower 3”, a planned 77-story, ~320 m skyscraper – which will be the tallest building in Cambodia once built .  (Construction is slated to begin after government approval, with completion targeted by late 2028.)

Each of these milestones was reported by official sources: for example, the company’s own website and project brochures list the above dates , and industry news confirms the quick sales of J-Tower 1 and 2 .  (All cited dates and events come from Tanichu’s publications and Cambodian real-estate media.)

Quality, Leadership, and Brand

Tanichu Assetment markets itself on Japanese construction standards.  Industry reports note the company’s emphasis on “Japanese precision and excellence” in design and build quality .  Its leadership – led by CEO Shunji Tani – stresses customer service and transparency; for example, Tanichu publicly highlights its pursuit of 安心 (“peace of mind”) for buyers and sustaining asset value .  In 2016 the Phnom Penh Post described Tanichu Assetment as “a Japanese real estate investment company” led by Tani , reflecting its identity as a trusted Nikkei developer.  As of 2023, Tanichu Assetment remains the only Japanese firm to have delivered multiple high-rise condo projects in Cambodia – a fact the company proudly notes in its materials .

Figure: J-Tower 2 (43 floors) in Phnom Penh’s BKK1 district – one of Tanichu Assetment’s flagship projects. Opened in 2019, it sold out in about five weeks . The firm’s developments emphasize luxury amenities (sky bar, pool, etc.) and Japanese-quality construction.

Recent Projects and Outlook

Tanichu Assetment continues to expand its footprint in Phnom Penh.  Building on the success of Towers 1 and 2, the company has its sights set on even larger projects.  J-Tower 3 (77 floors) was formally announced in early 2023 and has since received government approval.  This $150+ million project will include only 3-bedroom units (emphasizing spacious luxury) and advanced engineering for seismic safety .  As the tallest project in Cambodia’s history, J-Tower 3 has attracted media attention; Tanichu’s CEO has stated it embodies “crafting Cambodia’s future” .

Overall, the company’s journey shows steady growth: from a newcomer in 2013 to a recognized name by 2025, with four completed towers and one under construction.  Its model – Japanese-led development, design-build control, and targeted high-net-worth buyers – has paid off in fast sales and repeat successes . Tanichu Assetment has also formed partnerships (for example, with local sales agent Fuji Realty) and positioned itself as a bridge for Japanese investment into Cambodia’s condo market.

Controversies

We found no credible reports of major controversies, scandals or legal issues involving Tanichu Assetment or its executives in the sources consulted.  The company’s public profile is that of a reputable foreign developer in Cambodia, and none of the connected sources cite any disputes or negative incidents. (Any unverified rumors circulating on social media were not substantiated by reliable media or official documents.)

Sources: Founding details and mission (company website) ; Project timeline and sales milestones (company materials and news reports) ; Leadership and company profile (news interviews) ; Market context (IPS Cambodia analysis) . All information is drawn from the cited sources.