I think a good strategy is to assume you will fail, but fuck it, to do it and try it anyways.
And therefore, the strategy is position yourself in such a way that your potential failure, will not bankrupt you.
Ideally, there would be zero financial risk endeavor… I suppose the upside of having a website and online digital hosting only cost about $10, signing a lease on the expensive physical place, which might cost you $10,000 a month?
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