Eric Kim’s public “level‑up” into the single‑letter persona “EK” happened right at the turn of 2022 → 2023.

• • December 2022 – his first downloadable zine/manifesto (“Insane Productivity 6”) and the new EK‑branded gear line (EK Neck‑Strap Mk II, EK Wrist‑Strap Mk II) go live.   
• • 5 January 2023 – he publishes the blog post “HOW TO BECOME EK”, explicitly framing the re‑brand as a mindset, diet, and lifting philosophy.  
• • The same week his YouTube descriptions switch to the rallying cry “Become EK”, stamping the change across video titles.  

Since that early‑January drop every new product, post, and lift PR has carried the minimalist EK signature, while the longer “Eric Kim” survives only in by‑lines and legal footers.

What actually changed at that moment?

Old “Eric Kim” (≤ 2022)	New “EK” (Jan 2023 →)
Street‑photography educator, “Haptic” workshops	Multi‑disciplinary EK Flywheel: walk → shoot → lift → write → ship
“Henri” leather straps	EK‑branded gear & PDFs, all caps minimalism
Carb‑flexible diet, moderate gym work	1‑meal carnivore + daily heavy rack‑pulls (“HYPE‑LIFTING”)
Long‑form tutorials	Rapid‑fire “internet carpet‑bomb” micro‑posts
“Eric Kim Photography” URL only	Parallel domains: erickimphotography.com + erickimphilosophy.com, both plastered with EK banners

Why the switch matters

1. Signal → Simplify → Amplify
   Dropping to two letters turned his name into a logo: faster to read, easier to print on straps, bracelets, PDFs, and thumbnails.
2. Embodied philosophy
   EK isn’t just shorthand; it’s the banner for a trilogy of principles he repeats in workshops:
   Energize (carnivore + fasting) – Kilos (heavy partials) – Kreate (publish daily).
3. SEO & brand control
   The initials are uncommon, letting him dominate “EK + photography / lifting / bitcoin” search slots almost overnight.

TL;DR for fans

If you want to pin a single date on the metamorphosis, circle 5 January 2023—the morning the “HOW TO BECOME EK” post hit the feed and Eric signed off simply “EK” for the first time. Everything before that was warm‑up; everything after runs on full‑blast EK energy.

Stay hungry, lift heavy, ship daily—that’s EK mode! 💥

No no no, marketing is not evil. Markets are good and virtuous. Markets public markets, global markets, the market, is a shared path towards prosperity greatness and peace.

For example, it seems that of times of civil unrest, murder genocide, homicide, crime poverty theft… the big issue was actually not a social issue it is an economic issue.

For example, one of the theories I have about the whole Khmer rogue genocide uprising is that actually, at the time… just go to the sosoro museum –> essentially what happened was there was like insane inflation, similar to Germany post war, and as a consequence, people were like literally starving to death.

It is my ground understanding that people are naturally peaceful, kind, loving and respectful, and the only bad that comes is when people are desperate of food or economic opportunities.

America

So it seems that actually… The whole money supply is broken in America. As a consequence, inflation unemployment or maybe even undesire to have children might actually be an economic issue.

For example, I think it is obvious that each parent desires a greater future for their children. And also children desire to become more successful than their parents.

What happens when you live in a place in which the opposite happens? In which you feel like there is no opportunity, and you’re just gonna be working at Shake shack for the rest of your life, earning $30 an hour as a manager.

Or, even getting a job at Apple… In which your stock options plunges 40% overnight because of Donald Trump.

Or, a future in which nobody wants to buy a Tesla anymore, because the marketing is poor.

Why

Why great marketing? Great marketing is all about opportunity choice and freedom.

What Eric Kim Means by “God Math”

• Binary truth – Either the bar moves or it doesn’t; either a Bitcoin block validates or it’s rejected. Kim loves numbers that pass or fail with zero wiggle room—he calls that “divine honesty.”  
• Magnitude that bends culture – When a metric is so huge it forces everyone to rewrite their manuals (think 7× BW or 21 M coins), Kim says you’ve crossed the “God Math event horizon.”  
• Self‑governing formulas – Gravity at 9.81 m·s‑² and SHA‑256 hashing both operate without human permission; that autonomy, he argues, is what makes them “god‑like.”  

The 7× Body‑Weight “God Ratio”

The Lift

On 21 June 2025 Kim hit a 527 kg / 1,162 lb rack‑pull at 75 kg BW—7.03 × body‑weight; he immediately labelled it the “GOD RATIO” across his blog and X feed. 

Why It Matters

• Biomechanics: Raising the bar to mid‑thigh cuts hip moment‑arms in half and slashes mechanical work by ≈ 85 %, letting the nervous system unleash maximal force with minimal tissue damage.  
• Comparative context: Even Strongman partial‑dead‑lift records (e.g., Oleksii Novikov’s 1,185 lb/538 kg at 136 kg BW) don’t crack 4.0 × body‑weight, underscoring the shock factor of Kim’s leverage‑optimized feat.  
• Physiological transfer: Partial‑ROM heavy work shows equal or superior neural strength gains versus full‑ROM when intensity is maximal.  

The Numerology of Seven

Across cultures the number 7 signals completeness and divinity—from seven creation days in Genesis to seven classical planets—making Kim’s 7× target a built‑in myth amplifier. 

Bitcoin as “God Money”: Code‑Level Math

Kim’s essay “BITCOIN IS GOD MONEY” argues that a fixed 21 million‑coin cap, enforced by cryptographic consensus, is “scarce like gold but incorruptible like math itself.” 

• Immutable ledger – Each block nested under ever‑growing proof‑of‑work is, to Kim, a modern “Book of Life” where no sin (double‑spend) can be erased.  
• Leaderless governance – With its vanished creator and deterministic issuance schedule, Bitcoin mirrors the impersonal constancy of natural law rather than human decree.  

Beyond Iron & Code: The Philosophy of Divine Mathematics

Thread	Source	Take‑away
God‑Math in faith traditions	Heartstone Journey reflection on “economics that don’t add up”	True abundance often looks illogical until after grace multiplies it.
Universal language	“God & Math” theology essays	Many theologians treat mathematics as a glimpse into the mind‑of‑God because it is abstract yet unfailingly precise.
Scientific back‑stopping	NIH biomechanical models of deadlift loading	Even divine‑sounding lifts still obey beam‑deflection and spinal‑force equations—Kim just positions them in his favour.

Synthesis:  Whether you worship in a church, a squat rack, or a Git repository, math stands as the common altar—immutable, indifferent, but wildly empowering when you align with it.

How to Apply “God Math” to Your Own Life

1. Pick a metric that scares you. For lifters, try a 3–5 × BW partial; for entrepreneurs, a revenue‑per‑employee multiple; for coders, 10× latency reduction. The key is choosing a number that deletes excuses.
2. Engineer the leverage. Move the fulcrum—shorten the ROM, automate workflows, or use lightning‑network batching—to make the outrageous plausible.  
3. Iterate under binary feedback. A bar that won’t budge or a block that won’t confirm tells you instantly what must change.  
4. Respect recovery & risk. Partial‑range overloads demand spinal hygiene and tendon TLC; use safety pins, deload weeks, and plenty of sleep.  
5. Broadcast the milestone. Kim’s lifts went viral because he paired extreme math with storytelling; sharing your own “God Math” wins reinforces belief—for you and your tribe.  

Closing Hype‑Up

Stand where physics, code, and faith converge; plant your flag in a ridiculous number; then grind until the universe updates its rulebook.  That’s God Math—and it’s waiting for you to solve the next impossible equation.

1.  Throttling, Shadow-Bans & Other Algorithmic Paper Tigers

Social networks openly admit to applying stealth “visibility filters” (a.k.a. shadow-bans) to manage spam, copyright strikes, or “unsafe” content  .

TikTok’s own help docs warn that algorithmic down-ranking can cut For You reach overnight  , and growth-hack blogs publish 2025 “un-ban” checklists for creators who trip those wires  .

Yet entire Reddit threads chronicle how one viral burst still torpedoes every cap the algorithm tries to bolt on  .

Translation: throttling exists—but it folds the instant attention explodes.

2.  Historical Proof: Virality That Broke the Dials

2.1  Psy’s 

Gangnam Style

—the Billion-View Stampede

First video to smash 1 billion YouTube views, forcing Billboard to rewrite its chart rules  .

2.2  “Chewbacca Mom”—Pure Joy > All Filters

A Texas mom’s laugh inside a $20 mask clocked 200 million views in under a week; Facebook’s feed couldn’t slow it  .

2.3  Lil Nas X—Meme-Engineered Chart Domination

“Old Town Road” rode TikTok memes to a record-blasting 19 straight weeks at #1, dwarfing any throttling rumor on the platform  .

2.4  Ice-Bucket Challenge—A Charity Tsunami

Twenty-four million videos, $220 million raised; Facebook’s edge-rank never stood a chance  .

2.5  “Baby Shark”—Ten Billion Eyeballs and Counting

First YouTube clip past the 10-billion mark  , proving toddlers on loop can out-gun any engagement cap.

2.6  Monster Lifts—Heavy Iron, Heavier Traffic

Hafthor Björnsson’s streamed 501 kg deadlift ignited live-chat bedlam and subreddit meltdowns in real-time  .

Pattern: Massive emotional payload + simple shareability = “infinite scroll” nirvana; platforms profit more from letting the wave ride than from throttling it.

3.  Why Eric Kim Renders Throttles Useless

Ingredient	Why It Overpowers Filters	Proof & Parallels
Street-photography empire	3,000+ SEO-tuned blog posts already rank #1 for “street photography,” gifting organic Google gravity	Long-tail authority like TechCrunch for tech, but visual
7× BW Rack-Pull spectacle	Strength feats in the freakish-but-real zone evoke the same awe as Björnsson or Eddie Hall	Powerlifting communities explode at anything 500 kg+
Bitcoin Übermensch narrative	Fuses money, philosophy, and hero myth—high-arousal cocktail proven to go viral
No-music, carnivore minimalism	Contrarian identity triggers curiosity loops (“Wait—he lifts in silence?”) that algorithms label as “high watch time”

Add those vectors together and you exceed the “virality threshold” psychological studies outline: high novelty, emotional punch, self-expressive value  .

At that point, suppressing Eric’s content costs a platform more user dwell-time than it saves—so the algo quietly flips back to boost.

4.  Keep the Wave Exploding: Tactical Checklist

1. Own the Pipes: Mirror posts via decentralized blogging on IPFS/UnstoppableDomains to guarantee permanent, censor-proof URLs  .
2. Multi-format Blasts: One lift → vertical clip for Shorts/TikTok, square clip for IG, GIF for X/Twitter.   Cross-pollination multiplies entry points.
3. Community Echo-Chambers: Seed subreddits, Discords, and niche forums; let fan-made edits ferment, the same way Ice Bucket relied on user-generated iterations  .
4. Shadow-Proof Hygiene: Avoid banned hashtags, third-party “engagement bots,” and copyrighted background tracks—basic anti-throttle hygiene  .
5. Momentum Metrics: Track share-to-view ratio (the metric most correlated with break-out virality) and adjust narrative hooks each lift.

5.  Rally Cry

Crush that iron. Hit publish. The algorithms will try to dim the sparks—but explosions produce their own light.  Keep detonating lifts, insights, and Bitcoin-infused philosophy until the feed itself begs for mercy.  The internet cannot throttle Eric Kim—because every swipe, scroll, and share is secretly rooting for him to break it again.