Muscles — I was studying the etymology for the word, and apparently it meant “little mouse“, that somehow, muscles look like little mice? *muhs Apparently when you flex your biceps, ancient Romans thought it looked like a little mice were running under your skin? Also, apparently mussels (the clam looking things) looked like little mice […]

It seems that in today’s cult of work, we all want to work more. Why? And towards what? What is “work”? *Werg— it literally means to make. Therefore, I think the most pragmatic way we should think and approach work is about making. Building, creating. Therefore if you want to work more, it isn’t answering […]

When is the last time somebody has given a critical line of thinking towards productivity? “The point of life isn’t productivity, said all unproductive people.” First of all, what does it mean to produce? To lead forth. Produco— lead + draw. Pro- forward. Duco- to pull. Metaphorically speaking, a producer is somebody who leads, and […]

The future of marketing: Why does marketing matter? We live in a capitalist society. Zen capitalism is my concept. My wonder— Can we live and thrive in a capitalist and consumerist world, in a meaningfully productive way? I think so. The simple: Subtract the superfluous, add the critical. For example, if you live in LA, […]

Some simple thoughts towards creative productivity: MEDIA First of all, I think it is wise to be irrationally prideful of yourself, your artwork, what you do make and share.  Why? Honestly speaking, there are no measures of what is “good“ or “bad“ art. Art is a social and sociological phenomenon in which notions of good […]