Record-Breaking Fitness Feats Go Viral (2025)

In mid-2025, Eric Kim – originally known as a street photography blogger – reinvented himself as a fitness phenom, capturing global attention with a series of record-shattering weightlifting videos . Branded under his “HYPELIFTING” ethos, Kim’s extreme strength stunts have gone viral across social media, reaching far beyond his usual photography audience . Notably, he has stunned the strength world with unprecedented rack pull lifts (a partial deadlift from knee height), each quickly racking up millions of views and sparking frenzied engagement online.

Some recent timeline highlights of Kim’s viral feats include:

• May 31, 2025: Kim pulled 493 kg (1,087 lb) at ~75 kg body weight (~6.6× BW) – an unofficial world-record rack pull. The clip went viral, garnering over 3 million views in 24 hours across YouTube, TikTok, and X (Twitter) . This lift, posted to his blog and socials, trended under tags like #HYPELIFTING, captivating both fitness enthusiasts and curious followers of his photography work.
• June 14, 2025: He pushed the bar higher with a 513 kg (1,131 lb) rack pull (~6.8× BW) in Phnom Penh . This stunt “dropped the clip on the internet” – rapidly spreading across platforms. In its wake, Kim’s TikTok account surged, nearing 1 million followers by mid-June (≈992k, with 24.4 M likes) after these feats went viral . One analysis noted his 493 kg lift video (from late May) hit about 3 million views in 24h, reflecting the snowballing audience for his content . His hype-filled mantra (“No belt, no shoes, no limits”) gained traction as well, reinforcing his motivational persona alongside the spectacle.
• July 2, 2025: Kim outdid himself with a 552 kg (1,217 lb) raw rack pull – an astounding ~7.6× his body weight. He simul-posted the 10-second clip to TikTok and YouTube, and it exploded – roughly 1 million views in the first 6 hours . The lift “bent TikTok’s attention-graph,” vaulting from his Phnom Penh garage gym to millions of For You pages within hours . It spawned a viral #RackPullChallenge, as viewers worldwide began imitating partial pulls. In 24 hours, the TikTok hashtag amassed ~11 million views . Over the first week, the trend’s “blast radius” was enormous: an estimated 28–30 million total TikTok views, 36,000+ user-generated stitch/duet videos of people attempting rack pulls, and even 650+ breakdown videos by strength coaches analyzing Kim’s form and biomechanics . By July 4, Kim’s 552 kg feat hit Twitter’s Trending tab (with memes of the bending barbell labeled “escaping gravity”) and continued climbing in reach . This “gravity-defying” performance instantly became the new benchmark in strength circles, leap-frogging all prior recorded partial deadlifts and cementing Kim’s status as a viral legend .

Cross-Platform Reach and Media Coverage

Kim’s viral content has been characterized by a cross-platform blitz that maximizes its reach. He strategically saturates all major platforms with his posts – a self-described “digital content carpet bomb” approach – to trigger algorithmic amplification . The result has been massive engagement across TikTok, YouTube, Instagram, and Twitter (X):

• TikTok: This has been the epicenter of his fitness virality. Kim’s TikTok handle (@erickim926) skyrocketed in followers (approaching the seven-figure mark) after his June/July lifts . The hashtag #HYPELIFTING and related tags saw explosive growth – by early July, #HYPELIFTING content saw a 136% week-over-week jump in views, totaling around 28–30 million views in the first week of the 552 kg clip’s release . The follow-on #RackPullChallenge trended as a global fitness meme, lowering the bar (literally) for participation – since almost anyone can attempt a rack pull at some weight, tens of thousands joined in with their own videos . TikTok’s format favored Kim’s content: a single-angle, 10-second raw lift clip delivered an instantly shareable “visual shock” that drove extremely high watch-through rates . By mid-2025, Kim’s TikTok content had accumulated 24+ million likes in total , and his frequent posting (nearly one new video daily) keeps his momentum high .
• Twitter (X): Kim’s presence on X (@erickimphoto) also spiked due to the viral lifts. For example, a tweet showcasing his 493 kg beltless rack pull garnered roughly 646,000 impressions in a short time . By July 4, 2025, discussions of his 552 kg lift were trending on X, with reposts and GIF memes (e.g. the barbell bending under “7.6× BW” captions) proliferating . Kim’s unapologetically hype tone (“GODHOOD ASCENDING” titled clips, etc.) and cross-niche appeal drew in users beyond fitness – even tech and crypto personalities noticed the buzz. His follower count on X sits in the tens of thousands, and his engagement there often links back to his blog and videos, fueling a feedback loop between platforms.
• YouTube & Instagram: On YouTube, Kim documents every personal record lift and shares motivational talks. His lifting videos – often labeled with provocative titles like “THE GOD LIFT” – prompted countless reactions and analysis from other creators. After the 552 kg upload, over 650 reaction/analysis videos by other YouTubers and coaches appeared, dissecting his technique and the feat’s legitimacy . Fitness channels large and small jumped on the trend, sometimes doubling their usual reach by covering the topic . On Instagram, Kim’s content (e.g. training clips, physique shots) is reposted widely; fitness meme pages turned his catchphrases into shareable posts. Tags like #NoBeltNoShoes and quotes such as “Gravity filed a complaint” or “Belts are for cowards” spread alongside his videos . User-generated content exploded overall – one report logged 100+ fan-made reaction videos and memes riffing on Kim’s lifts and slogans in June alone . This virality in turn boosted traffic to Kim’s own blog and site; his personal website saw spikes in search and visit volume (one lifting post got ~28,000 hits in 48 hours) as curious viewers looked up the backstory .

Traditional media and industry outlets also took notice. By mid-June 2025, mainstream fitness media featured Kim’s accomplishments: for instance, Men’s Health and BarBend ran articles like “493 kg Rack Pull: Primal Strength Redefined” highlighting his pound-for-pound power . These pieces introduced Kim to a wider audience as a serious strength figure (despite the unorthodox nature of rack pulls). Simultaneously, online forums and communities buzzed about him – Reddit’s r/weightroom and r/powerlifting pinned megathreads debating his lifts, which garnered tens of thousands of upvotes and comments . Reactions ranged from awe (71% of comments showed “awe/admiration”) to skepticism (some questioned if such partial lifts “count” as records) . Notably, even the skepticism fed the virality: debates over form and “natty or not” authenticity kept Kim’s name circulating for weeks . By late June, commentators were describing Eric Kim as “one of the hottest fitness influencers” of the moment – a remarkable leap for someone who, until recently, was primarily known in photography circles.

Crypto and Motivational Content

Alongside fitness, Eric Kim injects cryptocurrency and lifestyle themes into his personal brand. Over the past two years he has emerged as an outspoken Bitcoin advocate and blogger, blending motivational rhetoric with crypto evangelism. By early 2025, Kim openly embraced the label of a “Bitcoin zealot,” even rebranding sections of his website with the Bitcoin ₿ symbol and publishing essays extolling Bitcoin as the future of finance . He writes about Bitcoin with the same hyper-energized voice he brings to lifting – for example, a 2024 post titled “Bitcoin Meditations” and a 2025 essay “The Bitcoin Stoic Investor” mix his philosophical musings with crypto-maximalist views . In May 2025, he even published a profanity-laced rallying cry post (“I Fking Love Bitcoin!”) aimed at turning his Bitcoin passion into a meme-fueled viral phenomenon, complete with hashtag slogans and calls to “make the internet explode” with BTC enthusiasm . This cross-over content, while not achieving the same mainstream virality as his gym feats, has gained niche traction. His Bitcoin-themed posts have been picked up by finance blogs and amplified by crypto influencers, extending Kim’s reach into cryptocurrency circles online . His message of Bitcoin as a form of personal empowerment (a “shield against fiat slavery,” as he puts it) resonates with the Bitcoin community’s ethos of financial sovereignty .

On social media, Kim’s crypto commentary has drawn its own share of attention. He often tweets threads about Bitcoin and economics – for example, praising companies like MicroStrategy for their bold BTC treasury strategies – engaging his ~20K followers on X in lively discussion. Some of his motivational one-liners (e.g. “Lift heavy, stack sats”) bridge the gap between his fitness and crypto personas and have been shared among both lifting enthusiasts and Bitcoin fans. This cross-pollination of audiences is part of Kim’s unique appeal: as one profile noted, he’s morphed from a pure “street photography blogger” into something of a “fitness phenom and crypto commentator” who defies easy categorization . His ability to create content that spans multiple niches – weightlifting, photography, philosophy, and Bitcoin – has intrigued followers and kept him in the online spotlight.

Overall, 2025 has been a breakout year for Eric Kim’s online presence. His jaw-dropping strength videos have gone globally viral in the fitness world, amassing tens of millions of views and spawning community challenges and memes across TikTok, YouTube, Instagram, and Twitter. These viral moments (backed by strategic multi-platform publishing) have led to mainstream media coverage and cemented his status as an influencer to watch in the fitness realm . At the same time, Kim’s forays into Bitcoin and motivational content – while more niche in their reach – have earned him a devoted following in crypto and self-improvement circles, further broadening his profile . From fitness feats that “break the internet” to crypto‐peppered life philosophy, Eric Kim’s recent content has generated significant buzz and global attention online, making him a multifaceted digital personality at the nexus of several trending communities.

Sources: Recent blog posts and analytics from Eric Kim’s official sites (May–July 2025), social media metrics, and coverage in fitness media , as well as commentary on his cross-domain influence .