Durable Ideas

The Philosophy of Durable, Durability

Durable. Durability. Even Nietzsche once said, “Durability is the first rate good amongst human beings!”

The importance of durable, durability?

An interesting epiphany that I had is that it seems that with modern day consumerism, durability is actually not what we seek. For example, nobody truly seeks a 100% durable iPhone that will last forever. Why? We need some sort of excuse to upgrade. I think the same thing is with cars; cars are fashion. The second our car has any issues, or needs an “upgrade“, we are very very happy to jump ship, and then to seek some sort of new solution.

Why does this matter?

Durabilis: Durable, lasting.

I think this matters for many different reasons. First and foremost, with everything in life, we need to posit some sort of desired ends and outcomes. Therefore, if we know what we seek, and what we desire, then we can better straight shot attain, obtain, and pursue that which we desire.

Becoming harder

Duro— harden, make hard.

Studying some etymology for the word durable, it seems that comes from the Latin, duro, which means harden, make hard.

Durus: looking further into the Proto Indo European, it seems that it means far, long. Deros— Sanskrit dura which means “far”. Long, extended.

I suppose there are several interesting interventions with this line of thought. First and foremost, then it seems that the desired end outcome is for us to go long. An extended range, and also, to last into the future. Long, extended can be seen as distance, or time and years.

Extended range as good!

Modular solutions

Durability doesn’t just mean to be hard, to be robust. The philosophy of durability is to last for a long time, or for us to use the framework an ecosystem for a long time.

For example, cameras. I am a huge fan of the Ricoh GR series cameras, as it is so small compact and powerful. Yet the durability is poor insofar much as the duration you could use it only seems to be about a year. After hard-core use, all of my Ricohs have broken.

Surprisingly, the Lumix G9 that I bought in 2019 while in Japan, has lasted. Something about how it was engineered, and also the fact that it is an interchangeable lens system means that if the lens breaks (mine did), I can simply swap out the lens, and I could still keep using the system.

Whereas with non-interchangeable, non-modular systems, if one component breaks, it is all broken.

The same thing goes with computers. Laptops are bad in so far much as at least with MacBook laptop, you can honestly swap out the parts. This means, if one component breaks, you’re screwed.

Durable investments?

Durable body?

Over Achieve

When I was a kid growing up, to be a “overachiever“ was seen as a double edged sword; on one hand, it was greatly respected admired, a desired thing. Yet at the same time, a lot of kids would tease and make fun of kids who were “tryhard“. That in fact, trying “too” hard, and aiming to achieve was seen as a negatively bad thing.

It is my personal thought that to overachieve is a positively good thing. For example, can one imagine an Elon Musk who wasn’t an overachiever? Or a Kanye West who wasn’t was an overachiever? Or a Jay Z who wasn’t an overachiever?

What does it mean to achieve?

Achieve — head? Same as chief?

To (ad) caput?

What does it mean to achieve, and what are the logical consequences of it?

*kap- head. Same word as capital.

Achever— to finish, to complete.

I think in modern day English, or modern day times, to achieve is to seen as succeed, to be number one, to advance, and a lot of achievement notions typically comes from academics and academia. For example, to achieve or scholastic achievement has to deal with getting straight A’s, getting a 4.0 GPA or a beyond a 4.0 GPA, getting into high-ranking universities, scoring high on standardized testing etc.

A generalize way we could think about achievement it’s a simply set a personal goal on something, and obtain it. To seize it.

*kap- to seize, to hold.


HODL — hold on for dear life, a notion that we get from the cryptocurrency world.

To hold. What does it mean to hold? To grip onto something, to grasp. It has to do with grip strength, and wrist strength.

In the world of finance and economics, holding onto assets, or in Texas “hold-‘em”— you have the option to hold.

Perhaps true hold is a really really good idea. To hold is a good idea in so far much as holding seems like a passive action, but in actuality, it is one of the most virtuous things that you could do. It takes courage and skill to hold, rather than to quickly buy or to sell, in which people over act.

For example one of my friends used to own 50 bitcoin, a while back, but this is when it was valued very low, and after a huge spike, he freaked out, and sold it all. Perhaps the better strategy was for him to just hold, hold it for a decade or two, and if that were the case, he would be able to quit his job and retire.

The courage to hold?

Seneca is currently two years, eight months old. A new trick you could do is when at the park with me, she can grab the chin up rings, grab it, and hold his body up off the floor! The other day at Barnes & Noble, when washing our hands, she was actually able to Hold and grasp the edge of the sink table, and successfully hold and suspend himself on it!

Holding strength?

Maybe this is a new thing we could innovate; to see how strong and how much you could hold?

Even my 1000 pound infamous atlas lift, part of it is a lifting motion, in which I lift the weight off of the rack with my shoulder and legs, but then I hold it up for a second or two before putting it down.

Even when I think about the strongman competitions, there is this Hercules pillar hold competition in which there are two columns, each about 1000 pounds, attached with chain and hand grip. The contestant simply sees how long he can hold the weights together, before his strength gives out.


Maybe also the most virtuous path to entrepreneurship is towards tenacity? How long can you hold and be tenacious?


A concept I am trying to currently think through is about mimesis and mimetic theory. The general gist is this; which desires are implanted in us by society, and which are truly inherent and natural?

Why does it matter? In terms of achievement, what you want to achieve… we need to set some sort of goal. But, is the goal you are setting inherently interesting to you, or is it a goal which is seen as desirable by society?