Below is a play‑book Eric Kim (or any non‑Chinese thinker) can follow to plant powerful ideas inside the Great Firewall—legally, sustainably, and at scale. In essence: learn the rules, localise the message, choose the right mainland platforms, partner with trusted amplifiers, and build in compliance from day 1. Do that and your ideas can flow to China’s 1 billion+ netizens—even in today’s tightly‑managed online landscape.
1 Map the terrain before you speak 1.1 The compliance baseline * China has ranked “Not Free” on Freedom House’s Freedom on the Net index for a decade; authorities throttle VPNs and scrub politically sensitive posts …