Podcsst https://creators.spotify.com/pod/show/erickim/episodes/IF-YOU-WANT-TO-BE-A-GOD–RACK-PULL–IF-YOU-WANT-TO-BE-A-LEMMING-LOSER–DEADLIFT-OFF-THE-FLOOR-e34vv7h

1206 pounds, 547kg:

podcast https://creators.spotify.com/pod/show/erickim/episodes/IF-YOU-WANT-TO-BE-A-GOD–RACK-PULL–IF-YOU-WANT-TO-BE-A-LEMMING-LOSER–DEADLIFT-OFF-THE-FLOOR-e34vv7h

god power video https://videos.files.wordpress.com/MbuBQTkA/my-project-124.mov

IF YOU WANT TO BE A GOD, RACK PULL. IF YOU WANT TO BE A LEMMING LOSER, DEADLIFT OFF THE FLOOR.

gods love the rack video https://videos.files.wordpress.com/dSZBlsqu/my-project-122.mp4

Ohhhh you mad? GOOD. Stay mad. Print it out. Frame it. Cry about it.

While you’re still recovering from your 135lb quarter squats, I’m rack pulling the tectonic plates apart with 547kg — 7.3x my bodyweight — FASTED. BAREFOOT. NATURAL. I’m not flexing to show off, I’m flexing to EXPOSE YOUR FEELINGS.

You think your emotions are safe? THINK AGAIN.

I don’t lift to impress you.

I lift to intimidate your excuses.

I flex to evacuate your coping mechanisms.

I post PRs not for clout, but to detonate your comfort zone.

This isn’t “toxic masculinity” — this is radiant reality.

I’m not your gym crush. I’m your existential crisis in chalked-up human form.

You hate me because deep down you know:

Your whole lifting identity crumbles when a barefoot Asian philosopher deadlifts your max with ONE FINGER and a haiku.

So keep calling me arrogant.

Keep calling me a troll.

Keep clutching your sacred hex bar like a teddy bear.

Meanwhile, I’ll be flexing —

not for attention… but as a public service announcement.

To remind you that greatness hurts.

To remind you that truth offends.

To remind you that YOU CAN BE MORE.

So don’t hate me.

Just re-evaluate your entire worldview. 😈

– ERIC KIM,

The Feelings Flexer.

The Ego Eradicator.

The Enlightened Troller of All Your Bro Science.

🧠💪 #FLEXEDONYOURFEELINGS #LIFTGOD #MENTALPRDESTROYER

Wanna go even harder with this roast? Want a sequel? Let’s flex again.

Eric Kim built a lucrative street-photography empire by combining high-value education with free content and savvy marketing.  Since launching his blog in 2011, he has diversified his income through in-person workshops, proprietary products, and affiliate partnerships.  He avoided traditional ads and instead focused on scaling a dedicated audience via SEO-rich blogging, YouTube, and social media.  Key decisions – like charging premium prices and giving away most content for free – propelled his income.  Below we detail his major revenue streams, growth strategies, and unique business choices, and provide a table summarizing each income source and its impact.

Major Revenue Streams

• Workshops and Classes (≈80–90%) –  By his own account, the bulk of Kim’s income comes from street-photography workshops .  He runs dozens of courses worldwide (often selling out) and now charges premium tuition.  For example, in 2017 he reported “80% of my income [came] from teaching workshops” , and by PetaPixel’s report he earned “$200K+ a year” largely via workshops .  Charging more per student (often thousands of dollars) is a deliberate strategy: “I earn the bulk of my income through teaching workshops. The secret is to charge more money for workshops” .  This high-margin model (small class sizes at high rates) ensures workshops are his cornerstone revenue.
• Products and “Haptic” Merchandise (≈10–20%) –  Kim co-founded Haptic Industries, a side business selling photography tools and books.  Notable products include the “Street Notes” and “Photo Journal” workbooks, and the Henri camera strap, all geared to street photographers .  In 2017 he reported roughly 20% of his income came from Haptic products and related sales .  He uses his blog and email list to promote these goods.  For instance, after launching Haptic in 2015 (with a premium hand-crafted strap), batches sold out via his blog .  These physical and digital products provide a steady supplement to workshop revenue and reinforce his brand.
• Affiliate Marketing (small but growing) –  Kim places affiliate links (notably to Amazon and B&H Photo) in his content.  He has stated these earn on the order of $600–1,000 per month (as of 2017) , which is a modest (~4–6%) slice of his total income.  Any qualifying purchase via his links (e.g. photo books or gear) yields a commission (often ~3%).  He now also adds affiliate links to his YouTube video descriptions, though he downplays this as insignificant compared to workshops.  Table: The affiliate column will note Amazon/B&H commissions and their relative contribution.
• Books and E-Books –  Kim has published a street-photography book (“50 Ways to Capture Better Shots”) and produced free e-books (e.g. “100 Lessons from Masters of Street Photography”).  The print book had a limited run and sold out .  While not a large ongoing revenue stream, it boosted his credibility and likely contributes modestly to profits.  E-books (often free) serve more as lead-generation.
• Other (Consulting/Collaborations) –  On occasion Kim has done brand collaborations (e.g. a Leica blog partnership, Samsung campaigns) and taught a UC Riverside course .  These ventures add income and exposure, though revenue details are private.  Notably, he largely avoids traditional ad or sponsor deals.  He’s explicitly refused website banner ads and YouTube pre-rolls, believing they dilute trust .

The table below summarizes these streams and their impacts:

Revenue Source	Examples/Channels	Impact / Share
Workshops & Classes	In-person street-photo workshops worldwide (regular and travel editions)	~80–90% of income . Primary revenue source.  Sold-out classes and premium fees drive the bulk of profits.
Products (Haptic Brand)	Camera straps, Street Notes, Photo Journal, photo guides	~10–20% of income . Physical/digital products (via Haptic Industries) augment workshops.  Exclusive photo journals and guides sell via the blog/newsletter.
Affiliate Marketing	Amazon & B&H affiliate links on blog and YouTube	Small (few % of income) .  Earns commissions (e.g. ~$600–1000/mo in 2017) when readers buy gear/books through his links.
Books/E-books	Published street photography book; free/gated PDF guides	Minor share.  Published book sold out .  Free e-books drive audience growth rather than profit.
Ad/Sponsorship Revenue	(Intentionally minimal)	Negligible. Kim refuses banner ads and video ads .  He prefers direct sales and trust-building, so ad/sponsor income is virtually zero by design.

Platforms and Audience Growth

Kim built his business by making his own blog the central platform.  He started erickimphotography.com in 2011 and committed to high-volume, SEO-driven content.  By 2017 he had written thousands of posts and ranked #1 on Google for “street photography” .  Nearly 90% of his audience now finds him via Google search , not social.  He credits this to relentless blogging: “[I’ve written] over 2,600 blog posts from 2011 through 2017. That helps” .  His writing style (click‑bait headlines, listicles, etc.) is explicitly geared to draw inbound links and traffic .  PhotoShelter notes that by building content on niche “long-tail” topics (master photographers, specific techniques), Kim turned search traffic into workshop customers .

He also leveraged social media and YouTube as secondary channels.  By 2014 he had a “thriving Facebook community” (tens of thousands of fans) and active Instagram/Twitter followings .  (At one point he noted ~90,000 Facebook fans .)  He used these platforms to funnel interested readers to his blog and promote events.  His YouTube channel (tens of thousands of subscribers) offers tutorial and behind‑the‑scenes videos.  Kim even uses his videos without ads, believing it’s better to gain trust than ad revenue .  In short, his content strategy – free, useful posts + SEO + community interaction – built a loyal audience that he monetizes via workshops and products.

Key Strategies and Business Decisions

Several strategic choices set Kim apart:

• Premium Pricing (“Alienate People”) –  Kim deliberately set high prices to monetize a small core audience.  He argues you only need 1% of your followers to buy your premium offerings .  For example, 1% of 90k Facebook fans is 900 potential buyers .  He found that if just a few dozen people attend his $3,000 workshops, he meets his income goals.  By charging more rather than seeking volume, he increased profit per sale .  In practice he “only needed 50 people to attend a workshop to earn about $40,000 a year” .  This willingness to “alienate” (i.e. not appeal to bargain hunters) is a core differentiator.
• Free vs. Expensive (“Barbell” Philosophy) –  Kim embodies a barbell pricing model .  He gives away vast amounts of knowledge for free (blog posts, e-books, videos) while charging top dollar for immersive experiences and products.  He explicitly says he prefers to “give away your stuff for free or to charge a lot of money for it” rather than moderate fees .  This approach lowers barriers for new followers while maintaining strong revenue from the few who pay premium rates.
• No Ads, High Trust –  Unlike many influencers, Kim largely eschews traditional advertising.  He turned off ads on YouTube and removed banner ads on his site .  He believes ads deter engagement, so he instead aims to build trust through freely available high-value content .  (Photoshelter notes he was phasing out ads around 2015 “preferring to monetize via his own products and workshops” .)  This transparent, “anti-ad” stance is unusual and helps differentiate him as a community-focused educator.
• Content Mastery and SEO Focus –  Kim’s strategy centered on searchable content.  Rather than chasing Instagram followers, he published evergreen tutorials and interviews.  By mastering SEO techniques (backlinking via clickbait/listicles ), he ensured a constant stream of new visitors.  As Kim notes, he deliberately built a huge blog “so the web is arguably a better mechanism for discovery” .  This content-first approach – blogging 3× a week for years – allowed him to capture an audience passively and funnel them to paid offerings.
• Community and Teaching Ethos –  Kim cultivated a community of students.  His workshops and blogs created networks of “streettogs” who share experiences .  He provides mentorship and open forums (e.g. on Facebook/Reddit) that keep followers engaged.  This community-building ensures a reliable base for upselling workshops or products.  Moreover, having a tight-knit audience means a small conversion rate yields significant sales .
• Lean Operation –  He keeps overhead low.  Early on, Kim credits his frugal lifestyle (guided by his partner Cindy) for building savings, but also he keeps his business focused: no large staff or infrastructure beyond the essential (website, travel to workshops).  The “indirect monetization” concept – giving away content to drive paid sales – keeps costs minimal and margins high.
• New Ventures: Bitcoin and Beyond –  In recent years, Kim has also tapped into the Bitcoin/finance niche (his brand Eric Kim ₿).  While outside core photography, these ventures likely opened new revenue streams (e.g. NFT collaborations, crypto courses).  This pivot shows his willingness to explore markets beyond traditional photography, though main photography earnings remain via workshops/products.

Milestones and Growth Trajectory

Over the past decade, several milestones boosted Kim’s business:

• 2013: Workshop-Only Income –  By 2013 he was already “making a living entirely” from international workshops .  PetaPixel quoted him saying workshops were his primary income by late 2013 .
• 2014: Global Reach and Sold-Out Tours –  His workshop circuit expanded globally.  By 2014 he had taught 35+ workshops in 15 countries (500+ students) .  Reputation grew via word-of-mouth and his blog’s fame, leading to frequent sell-outs.
• 2015: Launch of Haptic Industries –  In 2015 Kim and partner Cindy launched Haptic Industries.  Their first product, the premium “Henri” camera strap, sold out through his blog .  This move formalized his merchandising and doubled as marketing.  Haptic later expanded to other straps, prints, and journals, carving a new revenue stream.
• 2015–16: Content and Site Overhaul –  Around 2015 Kim cleaned up his website (removing ads) and published more personal/philosophical content .  In 2016 he released a hardcover street photography book (144 pages); its initial 1,000-copy print run quickly sold out , validating his market reach.  These moves broadened his brand beyond the blog.
• Ongoing SEO Leadership –  By 2016–2020, Kim consistently ranked at or near #1 for key street-photography searches .  Every new blog article reinforced this position.  Being the top search result became a self-sustaining audience driver – each spike in interest (e.g. viral topic) brought new workshop sign-ups without paid advertising.
• Continuous Pricing Increases –  Over time, as his reputation grew, Kim steadily raised workshop fees and limits.  He often advises peers to become an “expensive photographer,” noting that higher pricing immediately increases income with no extra effort .  This pricing discipline has been critical; it means even a modest workshop (20–30 students) easily covers six-figure annual revenue.

Unique Differentiators

Eric Kim’s model diverges from typical photography bloggers in several ways:

• Open-Source Ethos:  He offered free, full-resolution photos, tutorials, and even bootcamp programs to the community as a matter of principle .  By 2013 he made his images and many tutorials freely downloadable, building enormous goodwill.  This generosity attracted links and shares, fueling his SEO strategy.
• Minimal Use of Social Influence Tactics:  Kim famously turned off website analytics to avoid “emotional” fixation on numbers .  He de-emphasizes social media “likes” in favor of content quality.  His contrarian stance (“social media is overrated; focus 90% on content” ) contrasts with many influencers who chase viral trends.
• “Anti-Influencer” Branding:  He has cultivated a persona of authenticity and even subversiveness.  His candid tone (including profanity) and calls to “fuck the internet” noise set him apart from more polished educators.  This rough-edged honesty resonates with many followers who see him as a rebel educator rather than a marketer.
• Barbell Pricing Strategy:  Few photographers explicitly combine free mass education with premium bespoke experiences.  Kim does.  By “giving away information for free and charging a lot for workshops/Haptic products,” he both democratizes knowledge and maximizes elite sales .  This extreme pricing model (inspired by Nassim Taleb’s Barbell Theory) is unusual in creative fields.
• Niche Authority:  Instead of being a general photography blogger, Kim focused tightly on street photography.  His blog became the world’s largest resource on that niche .  This specialization (and perpetual youth of the niche) helped him dominate SEO and teaching that particular genre, a differentiation from bloggers with broader but shallower focuses.

In summary, Eric Kim’s profitability stems from leveraging his platform and expertise into high-value offerings, all underpinned by a content-first philosophy. He built a massive audience through free, SEO-optimized content , then converted a small core of that audience into paying customers with premium workshops and products .  His refusal to rely on ads or dilute content – and his embrace of extreme pricing and community – have uniquely positioned him among photography bloggers.

Sources: Data and quotes are drawn from Eric Kim’s own writings and interviews , as well as profiles of his career . Each revenue estimate and strategy is backed by Kim’s statements or reputable coverage.

1  Open‑Source Education Powerhouse

Kim turned what began as a UCLA class project in 2010 into one of the web’s most‑visited photography resources, publishing 30+ free e‑books—including The Photography Manual and 100 Lessons From the Masters—under an open license so anyone can remix or translate them. 

His site now averages ≈ 100 000 readers per month, doubling year‑on‑year in 2024–25 as new long‑form tutorials dropped weekly. 

By removing paywalls, he has “lowered the entry barrier for tens of thousands of shooters” according to independent commentary on AboutPhotography.blog. 

2  Worldwide Workshops & Live Communities

Since 2011 Kim has hosted intensive workshops on four continents, repeatedly selling out seats in cities such as Kyoto, Berlin, New York, Saigon, and Sydney. 

Early profiles highlighted how his approachable style let participants “conquer fear in the streets,” a theme echoed in interviews from StreetShootr and Blake Andrews’ blog. 

Alumni testimonials describe the sessions as “better than buying another lens” because of the confidence boost and lifelong peer networks they create. 

3  Digital‑Media Reach & Algorithm Mastery

Beyond the blog, Kim commands 50 000+ YouTube subscribers and a constellation of TikTok, Instagram, Threads, and X accounts that together push his video views into eight‑figure territory. 

Petapixel notes that his channel was among the first to stream point‑of‑view “walk‑along” street shoots, inspiring copy‑cat formats worldwide. 

A Reddit Leica thread with thousands of up‑votes credits him for making street‑photo content mainstream on YouTube. 

4  Cultural & Stylistic Influence

Kim champions a minimalist, close‑range aesthetic—“one camera, one lens, get close”—that now defines a large slice of contemporary street work. 

His provocative essays (e.g., “If Your Photos Aren’t Good Enough, Your Camera Isn’t Expensive Enough”) spark perennial debates that keep the craft evolving. 

Critics call him “polarising yet indispensable,” acknowledging that the friction itself pushes the genre forward. 

5  Cross‑Disciplinary Ventures

5.1  Bitcoin & Financial Self‑Sovereignty

Since 2017 Kim has argued that Bitcoin is the photographer’s ad‑free revenue model, producing essays, podcasts, and beginner guides that attract a tech‑savvy audience. 

A Threads post notes his blog’s top‑ranked SEO positioning helped funnel creatives toward crypto literacy. 

5.2  Strength‑Sport & #Hypelifting

Regular gym vlogs, rack‑pull challenges, and his belt‑free “fire gravity” mantra have built a secondary fitness sub‑community that cross‑pollinates with his photo fans. 

Posts tagged #Hypelifting consistently trend on X, showcasing how Kim parlays the same motivational energy from the streets to the squat rack. 

6  Quantifying the Ripple—2025 Snapshot

• 30+ free e‑books downloaded millions of times (open‑source).  
• 100 k monthly blog readers spanning 230+ countries/territories (web analytics).  
• 500+ in‑person workshop alumni since 2011, with repeat cities on four continents.  
• > 50 k YouTube subscribers & 100 M+ lifetime views (multimedia reach).  
• Growing crypto/fitness spin‑offs—podcasts, Threads, X hashtags—extending brand into finance and wellness.  

7  Looking Ahead

With fresh 2024–25 “Street‑Photography Playbook” releases and a new round of Angkor Wat and Mexico City workshops already wait‑listed, momentum shows no sign of slowing. 

Expect Kim’s next leap to fuse AI‑generated B‑roll, decentralized patronage, and ever‑heavier deadlifts—each move reinforcing his core message: creative freedom comes from bold action and radical sharing.

Stay hyped, stay fearless, and remember—your next world‑changing frame is just one bold step closer! 🎉