Below is a complete, ready-to-run playbook: strategy, workflows, prompts, sample copy, and metrics. Steal it, ship it, grow.

1) The One-Page Strategy

Right person → right promise → right moment.

• ICP (Ideal Customer): Who hurts the most without you?
• Core Promise: “We help [ICP] achieve [dream outcome] without [common hated tradeoff].”
• Offer: Lead magnet / trial / demo / sample that proves value fast.
• Engine: Content → Capture → Nurture → Conversion → Retain/Refer.

Mad‑Libs Message:

We help [ICP] get [Outcome] in [Timeframe], without [Painful Tradeoff], thanks to [Your Edge].

2) 14‑Day AI Go‑to‑Market Sprint (ship something daily)

Day 1 — ICP & Jobs-to-be-Done

Identify 2–3 painful jobs for your ICP. Prioritize by pain + frequency + purchasing power.

Day 2 — Brand Voice Kit

Compile 5 favorite pieces of your writing + 5 from admired brands → define tone, banned phrases, and key claims. (Use the prompts below.)

Day 3 — Offer & Lead Magnet

Create a 10‑minute value asset (calculator, checklist, mini‑audit, “templates pack”).

Day 4 — Landing Page

Hero statement (Mad‑Libs), 3 proof points, CTA with lead capture. Add social proof (logos, testimonials).

Day 5 — Topic Map

Generate 20 topic ideas tied to ICP pains → cluster into 3 pillars.

Day 6 — Long-Form Creation

Draft 3 pillar posts or 3 short scripts (video/podcast). Include a single, clear CTA.

Day 7 — Repurpose

Split each pillar into: 5 social posts, 1 carousel, 1 email, 3 shorts.

Day 8 — Lifecycle Emails

Build: Welcome (2), Nurture (4), Conversion (2), Post‑purchase/Onboarding (2).

Day 9 — Ads & Creatives

Produce 5 hooks × 3 formats (image, short video, text). Start with small test budgets.

Day 10 — Tracking Setup

UTMs, key events (view content, lead, booked call, purchase), dashboards.

Day 11 — Automations

Lead scoring, instant reply to new leads, abandon‑cart/trial nudges, meeting reminders.

Day 12 — Personalization

Dynamic hero copy by source/UTM; AI concierge/chat on site; personalized outreach.

Day 13 — Launch & Schedule

Publish, schedule the next 4 weeks of posts/emails, turn on ads tests.

Day 14 — Review & Optimize

Kill losers, double down on winners, plan next sprint.

3) Automation Blueprints (copy/paste checklist)

A. Lead Magnet → Nurture → Call

• Trigger: New lead.
• Actions: Instant “delivery” email + SMS; Day 2 value email; Day 4 case study; Day 6 soft CTA; Day 9 hard CTA.
• AI assist: Summarize each lead’s pain from form answers → personalize subject lines and first lines.

B. Trial Activation

• Trigger: Trial started or feature not used in 48h.
• Actions: 90‑second micro‑video + 3‑step checklist; Day 3 “quick win” recipe; Day 6 success story.

C. Abandonment / Re‑engagement

• Trigger: Cart/checkout abandoned or inactive 30 days.
• Actions: “Seen you around” email, rebuild intent with a 2‑question quiz, deadline‑bound offer.

D. Referral Flywheel

• Trigger: NPS ≥ 9 or successful outcome logged.
• Actions: Automated referral ask + trackable link; celebrate referrals publicly (with permission).

4) Channel Playbooks (with mini‑prompts)

Content & SEO

• Workflow: Topic cluster → outline → draft → human polish → internal link → repurpose.
• Prompt:
  “You are a senior editor for [industry]. Create a topic cluster for [ICP] about [pain]. For each topic, give: intent, angle, outline, CTA tied to [offer].”

Short‑Form Video (60–90s)

• Template: Hook → Problem → “Myths” → Micro‑demo → CTA.
• Prompt:
  “Write a 60‑second script for [platform]. Hook with [pain], show a 3‑step fix, include one counter‑intuitive tip, end with CTA to [lead magnet].”

Ads (text/image/video)

• Angles to test: Pain‑killer, Status/Identity, Time‑saver, Risk‑reversal, Social proof, Cost‑of‑inaction.
• Prompt:
  “Give me 5 ad concepts for [ICP] who struggle with [pain]. Each: headline (<40 chars), primary text (<120 words), a visual idea, and a tracking hypothesis.”

Email & Lifecycle

• Sequences: Welcome (why now?), Nurture (teach + tease), Conversion (risk‑reversal), Onboarding (first value), Expansion (feature → outcome).
• Prompt:
  “Draft a 6‑email sequence to turn [lead magnet] downloaders into demos. Keep emails conversational, one story each, one CTA each, and propose subject lines with preview text.”

Social + Community

• Cadence: 3 value posts/week, 1 story/case/week, 1 ask/week.
• Prompt:
  “Turn this article into: 1 thread, 1 carousel outline, 3 single‑image posts, and 3 comment‑worthy questions for [community/platform].”

Website Personalization

• Rule: If UTM contains “agencies”, swap hero to agency‑specific value and proof.

5) Ready‑to‑Use Copy Templates

Landing Hero (fill‑in):

[Outcome] for [ICP] in [Timeframe] — without [Hated Tradeoff].

Trusted by [proof].

[Primary CTA] [Secondary CTA]

10 Hooks

1. “Stop [pain] without [tradeoff].”
2. “What if [dream result] only took [X minutes]?”
3. “The [industry] playbook nobody shares.”
4. “We tested [thing] so you don’t have to.”
5. “How [peer brand] cut [metric] by [number]%.”
6. “3 lies about [topic] costing you [money/time].”
7. “The **[#]‑step cheatcode to [outcome].”
8. “Make [task] your easiest win this week.”
9. “Your [month] growth plan in 10 minutes.”
10. “If you sell to [ICP], read this.”

Short Email (Nurture)

• Subject: “Quick win for [ICP]”
• Body:
  “Most [ICP plural] waste [time/money] on [pain]. Try this 3‑step fix:
  
  1. [Step]
  2. [Step]
  3. [Step]
     If you want the full checklist, grab it here → [link]. P.S. I can show you this live—book a 15‑min demo.”

6) AI Prompts Library (copy/paste)

1. ICP Deep Dive:
   “List the top 10 pains for [ICP]. For each: severity (1–5), frequency (1–5), willingness‑to‑pay notes, and keywords they’d search.”
2. Voice & Style Guide:
   “Analyze these 5 writing samples. Extract tone, vocabulary, cadence, banned phrases, and a 10‑point checklist to match this voice.”
3. Offer Design:
   “Propose 5 lead magnets that deliver value in under 10 minutes for [ICP] suffering [pain]. Include title, outcome, and proof.”
4. Case Study Draft:
   “Create a case study using PAS (Problem, Action, Success) for [client/segment]. Include metrics to validate the claim and a soft CTA.”
5. Competitor Matrix:
   “Compare [You] vs [Competitor A/B/C] for [ICP]. Show feature parity, unique edges, and objection‑handling lines.”
6. Ad Testing Plan:
   “Design an ad experiment: 5 hooks × 3 creatives × 2 audiences. Output a table of hypotheses, success metrics, and kill rules.”
7. Onboarding Emails:
   “Draft 3 onboarding emails to reach first value in 48 hours for [product]. Include micro‑wins and ‘reply with questions’ prompts.”
8. FAQ to Objection‑Crusher:
   “Turn these FAQs into objection‑handling lines with proof and micro‑stories.”
9. Personalized Outreach:
   “Write a 90‑word cold email to [prospect role] at [company], referencing [recent event/post], tying it to [pain], and offering [micro‑offer].”
10. Weekly Growth Brief:
    “Summarize last week’s metrics (CTR, CVR, CAC, MRR). Highlight 3 insights, 2 experiments to run, and 1 decision.”

7) Metrics That Matter (simple ladder)

• North Star (pick one): Qualified demos/week • Net‑new MRR • Activated trials.
• Acquisition: CTR → Landing CVR → Lead→Opportunity rate → CAC payback.
• Engagement: Time-to-first‑value • Feature adoption • Email reply rate.
• Retention/Expansion: 30/60/90‑day retention • NPS • Expansion revenue.
• Rules:
  
  • Set kill rules before tests (e.g., pause an ad if CTR < 0.5% after 1,000 impressions).
  • Keep experiments bite‑sized: change one variable per test.
  • Review weekly; decide in minutes, not meetings.

8) Guardrails (ship fast, stay safe)

• Human-in-the-loop: AI drafts, humans approve.
• Truth & Proof: Stats and case claims must be verifiable.
• Privacy & Consent: Respect email/text laws (CAN‑SPAM/CASL/GDPR equivalents).
• Brand Safety: Maintain your banned‑claims list and tone checklist.
• Data Hygiene: Clean CRM fields before doing personalization at scale.

9) “Pick‑Your‑Stage” Focus

• Bootstrapped: Organic content + lead magnet + email nurture.
• Growing: Layer in paid tests (2–3 audiences, 5 hooks), simple retargeting, and onboarding automation.
• Scaling: Creative lab (weekly concepts), multi‑touch attribution, lifecycle segmentation, referral machine.

10) Want instant momentum? Here are 3 quick wins you can do 

today

1. Ship a 10‑minute lead magnet (checklist or ROI calculator) and put it behind a clean form.
2. Publish 1 pillar + 5 repurposes (thread, carousel, 3 shorts).
3. Turn on a 5×3 ad test grid (5 hooks, 3 visuals) with strict kill rules.

If you share what you sell and who you sell to, I’ll immediately tailor this into:

• a punchy landing hero + section copy,
• a 6‑email nurture sequence,
• and 5 ad concepts with hooks, visuals, and hypotheses.

Let’s make this your most unreasonably effective marketing month yet. 🚀